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In this Business Breakdown, we dive into the fascinating journey of McDonald's, from its humble beginnings as a normal burger joint in San Bernardino, CA, to becoming one of the top 5 brands in the world. With 150 million active users on the app and 55k orders processed daily, McDonald's serves a staggering 69 million customers each day. Despite recent price struggles, McDonald's is pushing forward with its 4D Strategy Plan, focusing on digital enhancement, delivery expansion, drive-thru efficiency, and restaurant development to stay ahead in the ever-evolving landscape of fast food.
In this Business Breakdown, we dive into the fascinating journey of McDonald's, from its humble beginnings as a normal burger joint in San Bernardino, CA, to becoming one of the top 5 brands in the world. With 150 million active users on the app and 55k orders processed daily, McDonald's serves a staggering 69 million customers each day. Despite recent price struggles, McDonald's is pushing forward with its 4D Strategy Plan, focusing on digital enhancement, delivery expansion, drive-thru efficiency, and restaurant development to stay ahead in the ever-evolving landscape of fast food.