If your calendar looks like a clown car of randos, this is your intervention. Burn the guest factory, torch the canned pitches, and rebuild a show where every conversation serves your listener and your offer instead of some agency’s brag post.

Key takeaways

• Booking agencies turn your show into free labor by dumping misaligned guests onto your calendar.

• If you can swap guest names and nothing changes, you don’t have a show, you have a conveyor belt.

• Every guest must be a case study, a prospect, or a teacher with razor sharp value.

• Topic first, guest second write the episode you want, then find the right human to help deliver it.

• Host like it’s your show interrupt drift, demand examples, and drag advice out of LinkedIn wallpaper land.

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Shoot Freddy an email: [email protected].