Build Your Marketing Muscles (formerly Adventures in Marketing)

Burn It Down or Build It Up? What to Do When You Want to Quit


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Let's talk about a topic that many business owners experience but rarely talk about—feeling like giving up. Running a small business is tough, and at times, you might feel like throwing in the towel. But before you make any drastic decisions, I have some questions and ideas that might help you gain clarity on the next steps.

Whether you’re facing burnout, attracting the wrong clients, or simply feeling uninspired, this episode is here to remind you that you’re not alone—and that there are ways to move forward with confidence.

 

What You’ll Learn in This Episode:

Why feeling like giving up is more common than you think

The biggest reasons small business owners reach a breaking point

How burnout and exhaustion impact your business mindset

The role of audience misalignment in business frustration

How shifting your perspective can help you regain enthusiasm

Practical strategies to assess whether you need a break, a pivot, or a fresh start

 

Key Takeaways:

Burnout & Exhaustion – Even if you love what you do, running a business can be relentless. Recognizing burnout is the first step in addressing it.

Attracting the Wrong Audience – If your business no longer aligns with your ideal clients, it can drain your energy and motivation.

Desire for a Shift – Many business owners reach a point where they crave change but feel stuck on how to pivot effectively.

The Importance of Perspective – Sometimes a fresh perspective, a break, or strategic tweaks can reignite your passion for your business.

You’re Not Alone – Many entrepreneurs have been in your shoes, and there’s a path forward—whether that means a reset or a reimagining of your business.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

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Build Your Marketing Muscles (formerly Adventures in Marketing)By Gwen Montoya

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