You've created some awesome video content but you are now wondering how to burn subtitles for Instagram videos.

The excitement of using video content to promote a small business has continued to increase over the last number of years.

If you are an introvert, doing talking head videos is one of the last things you want to do for your business.

Coupled with the fact that shooting and editing videos can take a lot of time. So adding captions to your videos just feels like an added burden.

If you can relate to this you are in good company. Here's why...

Creating video content for your small business can be seen as a separate full-time job.

First, there is the need to come up with content ideas and if you are publishing to YouTube these ideas need keyword research.

Don't get me started on the right equipment and lighting to get the most out of your video production.

To make matters worse, as a woman, you now need to find the best outfit as well as get your hair and make up done.

Finally, there is the burden of knowing exactly what you will say when you hit the record button.

Does creating and publishing video content need to be so stressful and overwhelming or is there a better way?

In this post, you will learn about the simple ways to burn captions into your video during and after production.

So that you can get your videos published in a much shorter timeframe and in a very organised fashion.

Is Using Video to Promote Your Small Business Worth It?

If you are still sitting on the fence hoping that video marketing will become a thing of the past then check out these insights.

Did you know that this year alone the average US consumer will have 9.5 video streaming apps installed on their smartphone?

I don't know about you but I have over 100 apps, maybe closer to 200, and I can confirm that many of them are video apps.

Also, users arriving to an e-commerce site via a user-generated video are 184% more likely to make a purchase.

E-learning grew by 36% during 2020 and it is predicted to grow even more in coming years.

Here's is a shocking statistic that you probably weren't expecting.

89% of video marketers say that they get a good return on investment from videos.

Check out this one trend I noticed, 7 out of 10 event organisers moved their in-person event online during 2020, that's 70%.

96% of current video marketers plan to increase or maintain their spend in the area of video marketing.

Interestingly, 69% of marketers who haven't been using video are saying that they plan to use video going forward.

Finally, online viewers claim that they retain 96% of a message that they obtain from videos.