AI, IoT, Edge, Quantum, Robotics…feeling overwhelmed? Tech is changing the landscape of industries around the globe. Marketers, designers, strategists, and copywriters are not immune and may be a little worse for wear. We want the bots to do our dishes (robotics—yay!) but not take our jobs (AI-boo!). The volume and velocity of disruption are unavoidable. You cannot opt out of getting smarter about what it means to be human in the smart machine age

Trying to get ahead in your career? Or just trying not to tank? Remember when your work shined by data defending your work with such impressive research? Today, information holds little value. Despite all the buzz around insights, these, too, have little value without "the" original idea. We must learn to use information and insights to generate a future state. What doesn't exist...yet. Harder still? Those big ideas have to map to brief and capture the ROI that keeps us in business. So, how are you going to get more effective? Get more creative? More strategic? How will you survive this act of being human in the smart machine age?