What happens when your business becomes too successful, too fast?

In this episode of Diary of a SHE-EO, Rikki Kelly, founder of EGO Tequila, opens up about the highs of launching to viral success — and the lows of navigating overwhelming demand, missteps, and burnout. Now, after taking a step back to rebuild, she’s relaunching with a new perspective and a mission to do it right.

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founder @yannabeans