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Bus Stops, Billboards and Big Marketing Mistakes: Where Real Estate Agents Go Wrong
This one might ruffle a few feathers... but we’re going there.
In this episode, we’re unpacking why real estate agents are still spending big money on billboards and bus stop ads, and why it might not be the best use of your budget.
We break down three major problems with this kind of “visibility” marketing, plus better, smarter, and actually measurable ways to get in front of the right people in your market.
We also share creative marketing ideas that actually get attention (without the cringe), and how to know if your marketing is truly working.
We Talked About
- Why most bus stop ads are a waste of money
- The public’s perception of agent advertising
- How to make your marketing about the client, not just your face
- Creative billboard examples that actually stood out
- How to make your brand memorable without going full ego
- What to spend on instead: content, ads, and smart targeting
- Why it’s time to measure ROI, not just visibility
Chapters
[00:00] Welcome: We might get some hate for this one
[01:00] Agent marketing that’s all about you not your client
[03:00] Public perception: what people really think
[04:30] The problem with one-size-fits-all billboard marketing
[06:00] Smart examples that actually work
[07:30] How to be memorable for the right reasons
[09:00] Creative campaigns using local humour and trends
[10:30] Why flyers and other offline strategies still need creativity
[11:30] The cost of billboards vs. what else you could do
[12:30] Better ROI: Facebook ads, video, and custom audiences
[14:00] Three better questions to ask before you spend another cent
[15:00] Actions you can take this week
[16:00] Want help? We cover this in The Brand Lab
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
👉 Download the guide
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick
View all episodes
By Jess Whatman & Hermione GardinerThis one might ruffle a few feathers... but we’re going there.
In this episode, we’re unpacking why real estate agents are still spending big money on billboards and bus stop ads, and why it might not be the best use of your budget.
We break down three major problems with this kind of “visibility” marketing, plus better, smarter, and actually measurable ways to get in front of the right people in your market.
We also share creative marketing ideas that actually get attention (without the cringe), and how to know if your marketing is truly working.
We Talked About
- Why most bus stop ads are a waste of money
- The public’s perception of agent advertising
- How to make your marketing about the client, not just your face
- Creative billboard examples that actually stood out
- How to make your brand memorable without going full ego
- What to spend on instead: content, ads, and smart targeting
- Why it’s time to measure ROI, not just visibility
Chapters
[00:00] Welcome: We might get some hate for this one
[01:00] Agent marketing that’s all about you not your client
[03:00] Public perception: what people really think
[04:30] The problem with one-size-fits-all billboard marketing
[06:00] Smart examples that actually work
[07:30] How to be memorable for the right reasons
[09:00] Creative campaigns using local humour and trends
[10:30] Why flyers and other offline strategies still need creativity
[11:30] The cost of billboards vs. what else you could do
[12:30] Better ROI: Facebook ads, video, and custom audiences
[14:00] Three better questions to ask before you spend another cent
[15:00] Actions you can take this week
[16:00] Want help? We cover this in The Brand Lab
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
👉 Download the guide
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick