What if some measure of success is hidden in your ability to keep your mouth shut? In this episode, we take a look at the story of Nkosana Makate, the underdog who fought Vodacom and emerged victorious over an idea he probably shouldn't have disclosed in the first place. We take a look at what makes brands like Coca-Cola and KFC tick and we challenge each other to be more secretive about the things that make our businesses tick.