In the not too distant past, podcasting was regarded as a self-indulgent hobby for individuals who relish the sound of their own voice - far removed from the world of serious, hard-nosed entrepreneurs. And even today, some people still think of it in that way.

But the tide has already turned. The media landscape has evolved dramatically over the past ten years, with businesses and brands proving time and time again that producing a podcast can be an ultra-effective marketing strategy. 

Now every business should start a podcast. Explore some of the key benefits of podcasting for businesses.