Business Advisory is one of those areas that creates massive debate. Advisors such as Accountants and Bookkeepers struggle with it, Business Coaches meddle with it, and Business Owners dance around it.

In this episode of Every Business Needs a Hero, I speak with 4 Accountants/Bookkeepers about their journey in delivering Advisory as well as take an indepth look at some of the problems and solutions the industry faces in delivering the goods to business owners.

All interviews were recorded at Xerocon 2022 at the ICC in Sydney.