Let’s turn our attention now to issues of reputation. Yes as a business you will get into trouble, one way or the other. The big question is how do you turn things around to save your reputation especially under the current situation where government is begging for everybody to play their part? These retailers who inflated prices have been named publicly. Surely this has tainted their reputation. Where do you start?

Guest: Tshepo Sefotlhelo – CEO of Vuma Reputation Management