Referral Worthy

Business at the Speed of Trust


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We're back! And this time, Dusti's in the hot seat.

To kick off Season 2, Veronica Yanhs - one of Dusti's closest friends (online and IRL) - flips the script and interviews her about what Referral Worthy really means… not just in business, but in life.

They talk about the real stuff: why scaling isn't always the answer, how building a business that actually feels good matters more than ever, and why being "Referral Worthy" isn't just about getting clients to talk - it's about trust, integrity, and doing work that's genuinely worth sharing.

Here's what's inside:

  • The truth about staying "small" on purpose - and why that might be your smartest move

  • What makes someone actually Referral Worthy (hint: it's not a funnel)

  • The behind-the-scenes of Dusti's life, including her new business and offline community-building

  • Why "business at the speed of trust" might be your new favorite phrase

  • And how friendship, reciprocity, and choosing your people on purpose are the new metrics of success

This isn't your typical podcast season opener - it's a real conversation between two women who are building businesses with heart, fighting burnout, and doing things on their own terms.

Want more? Snag Dusti's new free templates, The Ultimate Client Experience Pack.

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Referral WorthyBy Dusti Arab