The Game Changer

Business Basics: What is a Marketing Funnel?


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Whenever we talk about having a big-picture marketing strategy, oftentimes we use the analogy of a funnel. 

Different stages of the funnel represent different phases of your client’s journey with you. And you as the business owner have different goals at different stages of the funnel.

In this week’s episode, I’m going to break down, in a very simple way:

  • The different phases of your marketing funnel,
  • What your primary goal is at each phase as the business owner, and
  • Some examples of tactics you can use at each stage of the funnel.

Links

Register for FREE for The Fall Business Reboot Training Series at http://programs.katiewussow.com/businessreboot

Follow Katie on Instagram or visit the website to learn more about her work.

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The Game ChangerBy Katie Wussow