Business Before Fashion

Get ready for another insightful journey on "Business Before Fashion." In this third solo episode of the season, we're delving into the dynamic world of omnichannel marketing.

Reflecting on my days at Canopy Labs, where my adventure in intertwining online and offline data began, I've seen firsthand how the fashion and beauty industries have evolved. It's not just about staying ahead; it's about redefining connections with customers.

In this episode, I'll unravel why omnichannel isn't just a buzzword but an essential strategy for providing a seamless customer experience, whether your customers are shopping online from the comfort of their homes or browsing in a brick-and-mortar store.

Key takeaways:

• The essence of customer journey mapping and its pivotal role in understanding how omnichannel strategies have evolved since my time at Canopy Labs.
• The future of retail, as predicted by Shopify's President, Harley Finkelstein.
• Real-world examples of successful omnichannel implementation (yes, Sephora fans, you're in for a treat!).
• The challenges retailers face in integrating personalized strategies and how to overcome them.
• Practical tips on using online traffic to drive in-store initiatives.
• Insights into data management, analysis, and how they play a crucial role in omnichannel success.

This episode is not just about understanding omnichannel marketing; it's about embracing it to ensure your brand thrives in today's competitive landscape. Whether you're just starting out or looking to refine your strategy, these insights are bound to spark ideas and drive your brand to new heights.

So tune in, take notes, and let's explore how to seamlessly merge the digital and physical realms in fashion and beauty marketing.

Let's dive into the world of omnichannel marketing together!


Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Join host Sam McGregor as she unravels the crucial significance of copywriting within the digital marketing sphere with none other than Chase Dimond. A name that echoes in email marketing circles for his profound expertise. So, gear up to delve into this thrilling exploration!

Key takeaways:

• The Essence of Copywriting: Effective strategies and the vital role that crafting compelling content played as a foundational pillar for every campaign Chase has spearheaded.
• Copywriting Techniques: Learn about the frameworks and strategies that Chase employs to create impactful messages, including his take on AI's role in content creation.
• The Challenge of One-SKU Brands: Chase shares his approach to working with brands that sell a single product and how creative copywriting can overcome marketing challenges.
• Deliverability and Engagement: Dive deep into the intricate world of email deliverability. See how cracking the code on it can be a game-changer for your business. Then, shift gears and consider copywriting - not just any old words strung together, but impactful writing that hooks readers from their inboxes.

In an era where digital marketing is omnipresent, mastering the art of copywriting is essential for standing out. Should your objective be the optimization of email outreach or simply elevating your marketing prowess, this podcast episode is a goldmine. Overflowing with practical wisdom, it's an invitation to immerse yourself in expert guidance and get fueled by tales of triumph - all potentially catalyzing innovative approaches for propelling your brand forward!

• LinkedIn: https://www.linkedin.com/in/chasedimond/
• Twitter: https://twitter.com/ecomchasedimond
• Sign up for the Newsletter: https://www.chasedimond.com/

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Welcome to a heart-to-heart episode where host Sam McGregor and guest Mary Young unravel the beauty of intertwining fashion, business, and a huge dose of self-love. This episode isn't just about lingerie; it's a rallying cry for women everywhere to embrace their true selves, powered by the story behind Mary Young's brand and her new venture into podcasting with "The Self Love Club." It's about finding your tribe, facing the challenges head-on, and shining brighter than ever.

Key Takeaways:

• How embracing your unique story can revolutionize your approach to building a fashion brand, with a spotlight on turning self-love into a powerful business strategy.
• The secret sauce to creating a seamless connection between brand values and marketing strategies fosters a space where empowerment and business growth intersect.
• The challenges of evolving consumer expectations in the fashion and beauty industry and the pivotal role of authentic engagement in fostering brand loyalty.
• Transforming challenges into stepping stones for growth by infusing your marketing with genuine stories and relatable experiences.
• Actionable steps for fashion and beauty entrepreneurs to refine their marketing approach, ensuring it aligns with the core of what they stand for and the change they wish to see.

This episode is a comprehensive guide for those aiming to intertwine personal narratives and brand ethos into the fabric of their fashion brand. Dive in to discover how to craft a brand that not only meets but anticipates consumer desires, strengthens loyalty through authenticity, and transforms challenges into opportunities for growth. Whether you're just starting out or looking to refine your approach, you'll find actionable insights to elevate your brand's impact. So tune in, share your insights, and let's navigate the ever-evolving landscape of fashion and beauty together.

Connect with Mary Young:

• Follow MARY YOUNG at @itsmaryyoung
• Mary at @maryoforiattah
• Read the self love club journal here
• Watch MARY YOUNG on YouTube

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!

In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.


Here's a sneak peek at what this episode covers:

• The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
• A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
• How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
• Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
• Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.

This episode goes beyond just theoretical knowledge; it's a practical guide to revolutionizing your presence in the bustling arenas of fashion and beauty. Whether you're initiating your marketing voyage or aiming to refine your current methods, these insights are tailored to spark innovation and deepen your engagement with your audience.Gear up, grab your notebook, and join us on this journey into the nuances of Segmentation and Personalization. Let's embark on a mission to redefine your marketing strategies and establish a more meaningful connection with your customers!

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Today, we're taking a deep dive into the evolving world of affiliate marketing, moving beyond the traditional approaches and into innovative strategies that are revolutionizing the e-commerce landscape.

Joining us is Noah Tucker, CEO of Social Snowball. Noah's journey from high school graduate to eCommerce maven and digital marketing expert culminates in his groundbreaking venture, Social Snowball. This episode is not just a conversation but an exploration of how Noah's unique insights and experiences led him to reshape affiliate marketing for the digital age.

Noah will shed light on how Social Snowball is helping brands turn their customers into affiliates, thereby opening new channels for customer acquisition and significantly lowering acquisition costs. This episode promises to be an eye-opener for businesses looking to innovate their affiliate strategies and leverage the full potential of their customer base.

Key takeaways:

• Noah Tucker's entrepreneurial journey from working on a fishing boat to creating a new wave in affiliate marketing.
• The genesis of Social Snowball - Filling the gaps in traditional affiliate marketing platforms and focusing on the 'modern affiliate.'
• The transformation from old-school affiliate marketing strategies to innovative approaches involving influencers, creators, and even a brand's own customers.
• The role of automation in removing friction and making the process of turning customers into affiliates seamless and efficient.
• Strategies and case studies demonstrating the success of Social Snowball's approach in real-world scenarios.
• Noah's insights into the future of affiliate marketing and how brands can adapt their strategies to stay ahead in the e-commerce game.

Noah Tucker @noatuck
https://socialsnowball.io/

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Welcome to another exciting episode of 'Business Before Fashion,' where we unravel the magic of in-person events in the fashion and beauty industry. This episode is a special treat, as we're joined by Palak Dave, a seasoned corporate marketer with over a decade of experience orchestrating over 250 workshops and in-person events for high-profile brands like Nespresso, Bumble, and Google.

Join us as Palak shares her insights on what makes an event truly memorable and successful. She emphasizes the importance of engaging all human senses to create lasting impressions. Palak walks us through her meticulous planning process and the art of determining the "why" behind each event, which is crucial for making a meaningful impact.

Key takeaways:

• Understanding the essence of event success: Engaging senses and creating memorable experiences.
• The art of planning: Palak's approach to determining the ultimate outcome and intention of an event.
• Strategies for attracting the right audience and leveraging the correct channels for event promotion.
• Insights into the post-event follow-up: How to maintain engagement and build lasting relationships with attendees.
• The evolution of Palak's brand, Imperia, and her journey from corporate marketing to creating a community-centric brand.

This episode is a goldmine for anyone looking to leverage in-person events to elevate their brand and create deeper connections with their audience. Whether you're planning your first event or looking to enhance your existing event strategy, Palak's experiences and insights will guide you toward creating impactful and memorable events.

So, tune in and join us on this journey as we explore the world of in-person events with Palak Dave. Don't forget to subscribe, like, and share your thoughts on this episode. Let's dive in and discover the power of events in transforming fashion and beauty brands!

Connect with Palak Dave:

• Find her on Instagram: @embiria

Discover Embiria:

• Ready to discover how to live beautifully, every day? Visit Embiria. Palak’s passion for creating meaningful connections and experiences is sure to inspire and guide you in your event planning endeavours.

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!

In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.

Here's a sneak peek at what this episode covers:

• The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
• A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
• How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
• Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
• Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.

Sam walks you through each stage of the customer journey, offering actionable advice and strategies that you can implement in your brand's marketing efforts. Whether you're a startup or an established brand, understanding and optimizing your customer journey is crucial in creating lasting loyalty and outshining competition.

So, if you're ready to dive into the fascinating world of customer journey mapping and transform how you connect with your audience, this episode is a must-listen. Don't forget to subscribe, like, and share your thoughts on this episode, and stay tuned for more insightful discussions on 'Business Before Fashion.'

Remember, it's not just about selling a product; it's about crafting a story with your customer at its heart. Tune in, and let's map out the path to success together!

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Get ready to dive into another fabulous episode of 'Business Before Fashion' where we blend the glitz of fashion with the grit of data-driven marketing. This time, we're thrilled to welcome Oren Charnoff, co-founder of Fondue, now a part of Postscript, who's revolutionizing the world of digital coupons. It's not every day we get to explore innovations shaking up the digital native brands, and Oren is here to share just that.

Picture this: a world where the dreaded coupon leakage is a thing of the past, and where discounts meet savvy technology. That's the realm Oren and his team are crafting. With Fondue's unique approach to coupon codes, they're turning the tables on traditional discount strategies, ensuring they work for your brand, not against it.

In this episode, we're peeling back the layers of customer behaviour, dissecting how brands have brought upon the discount dilemma themselves, and exploring how cashback can redefine the way we think about customer loyalty and retention.

Here's a sneak peek of the wisdom Oren brings to the table:

• How Fondue is challenging the status quo of coupon codes and transforming them into profitable strategies.
• Insights into consumer behaviour shifts and the evolving dynamics of discounts in the digital marketplace.
• The strategic role of cashback in enhancing customer loyalty and increasing Average Order Value (AOV).
• Best practices for integrating cashback into your marketing strategies, from the welcome series to beyond.
• Real-world success stories and case studies of brands revolutionizing their approach to discounts with Fondue.

Whether you're a beauty brand entrepreneur, marketing executive or strategist looking to refine your digital approach, this episode is your go-to resource. Join us as we unravel how smart discounting can be your secret weapon in this fashion-forward, digitally-driven world.

Connect with Oren Charnoff:

• Find him on X/Twitter: OCharnoff
• Connect on LinkedIn: Oren Charnoff

Discover Fondue:

• To learn how ecommerce brands are getting smart with discounting, visit Fondue.

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/

Hey there, fellow marketing mavens and enthusiasts!

Buckle up because you're in for a treat with our latest podcast episode—it's all about making your marketing tech stack as sleek and mighty as a panther in the digital jungle. We're thrilled to have Jimmy Kim, the mastermind CEO of Sendlane, join us to demystify the art of streamlining your marketing tools.

Imagine your tech stack not as a cluttered drawer of mismatched utensils but as a well-organized chef's knife set, each piece with a purpose. That's the transformation we're diving into today. With Jimmy's guidance, who's a bit like the Marie Kondo of marketing technology, you'll learn to spark joy in your metrics and conversions.

We're unpacking why a lean tech stack isn't just nice to have—it's essential for making sense of data and creating customer experiences as comforting as your go-to indulgence. Plus, we'll discover why fresh insights trump stale data and why genuine connections with your brand community are now the gold standard in marketing.

Ready for some wisdom that’s as actionable as it is insightful? Here’s what we’re covering:

• The strategic value of a consolidated marketing tech stack and how it can transform your business.
• Integration magic that smooths out your marketing operations for peak performance.
• The tangible impact of a cluttered vs. a curated tech stack on your bottom line.
• The latest shifts in consumer behaviour and the art of authenticity in brand engagement.
• Practical tips for optimizing your marketing tech stack to truly shine.

This conversation is a goldmine for anyone from ambitious small business owners to savvy digital marketers. So tune in, share your thoughts, and let's make marketing tech as easy as pie.

Connect with Jimmy Kim:

• Find him on X/Twitter: @yojimmykim
• Connect on LinkedIn: Jimmy Kim

Discover Sendlane:

• Ready to streamline your marketing tech stack? Visit Sendlane for the new standard.

Stay Engaged with Sam McGregor:

• Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
• Connect on LinkedIn
• Follow on Instagram

Exclusive Newsletter:

• Craving exclusivity in your inbox? Head over to Business Before Fashion and sign up for our newsletter.

Support Our Show:

• Love what you're hearing? Support us by subscribing, liking, or giving us a rating on your favourite podcast platform to support our mission of bringing you cutting-edge insights from industry experts.

Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/