Business Behind the Business

Ask someone what their business is and they'll tell you what they sell. But every product depends on people, processes, resources and systems working together. In this first lesson we build a simple way of seeing your business: four connected elements and three core flows (winning work, delivering work and getting paid), with a fictional home bakery and a five-person agency as worked examples.

Your exercise: Draw a one-page map of your people, processes, resources and systems, and circle the connection that causes the most trouble.

Chapters

0:00 Introduction

0:36 Four connected elements

2:11 Example: one custom-cake order

4:29 Three core flows

5:39 Why working harder doesn't fix it

6:12 Advanced example: a recurring delay

7:08 The owner's time is a resource too

7:55 A common misunderstanding

8:15 Your exercise

8:59 Recap