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Business Biome – the podcast about digital products and AI in B2B. Revenue over hype.
Nicolas A. Dürr, founder of futurebrains, talks with people who build digital B2B products, use AI effectively, and bring new business models to market. Honest and practical insights: What works, what fails - and what you can take away from it for your business.
What to expect:
→ Digital products: from MVP to a scalable business model
→ AI in practice: use cases with real added value
→ New business models: how technology unlocks new revenue streams
→ Experience over theory: insights straight from the creators
Episodes in German and English. A podcast by futurebrains.
How a LinkedIn Tool Is Shaking SaaS Companies Awake
Ivana Todorovic is co-founder of AuthoredUp, the tool for LinkedIn content creation. She has a background in economic theory/econometrics, previously worked in compliance at a Swiss company, and is known as the non-technical co-founder of the planning tool.
In this episode, we talk about introducing the Model Context Protocol (MCP) into their SaaS product. Ivana shares her founder journey, clearly explains the difference between classic APIs and MCP, and speaks candidly about the development process and all the technical challenges around authentication and security. She shares impressive early adoption numbers and concrete customer feedback, points out MCP's current limitations, and closes with a clear call to action.
Other questions we address:
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👋🏼 Follow Ivana on LinkedIn: https://www.linkedin.com/in/ivanatodorovic/
🔗 Look up AuthoredUp: https://authoredup.com/
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⭐️ I am happy about your 5-star rating
Mein Gast René Schröder ist Produktstratege, Agile Coach und Geschäftsführer der RegSus Consulting GmbH. Er unterstützt Unternehmen dabei, ihre IT von einer reinen Werkbank zu einem echten Wertstifter zu entwickeln - mit Fokus auf Wirkung, schnelle Lernzyklen und enge Zusammenarbeit zwischen Business und IT. Bekannt ist er auch als Autor mehrerer Bücher rund um Produktentwicklung, Evidenz und moderne Organisationskultur.
In our new podcast episode, I talk to Zoltan Vardy. Zoltan is a B2B sales strategist for tech founders and the author of the book “The Launch Code”. He brings 30 years of experience in B2B sales, has led multiple teams, and built his own startup.
From the publisher's feed
Business Biome – the podcast about digital products and AI in B2B. Revenue, Not Hype: How Ideas and Technology Turn into Real Business.
On Business Biome, Nicolas A.…