Phew, have you heard the news about the Instagram changes? We were on our podcast break when this news dropped, and I knew I needed to do an episode about what happened… ICYMI or if you have questions, keep listening because I’m about to break it down. What happened, why you should care, what it means for your strategy, and what the heck you do now!

So basically, Adam Mosseri the Chief of Insta, announced that Insta is “no longer a square photo sharing app”.... And we are all shookith. He went on to say that people are mostly using the gram to be entertained, and video is clearly taking the lead when it comes to entertainment. He cited competition from TikTok and Youtube as a reason for the change, and basically reiterates what we all knew… the times they are a changin’. I heard someone say that Instagram has imposter syndrome, and I kind of agree. The simplicity of the photo sharing on this platform has grown it to what it is today, but of course trends change. People’s wants and needs change, and it makes sense to want to “keep up”. Adam did come back out and tweet that he mean to say “we’re not *just* a photo sharing app” anymore… so let’s take a collective exhale because our whole Insta lives are not being cancelled… just shook up a little.

✨Mix up your strategy

✨Lean into video

✨Stay true to your message

✨Get comfy with short format video - Entertain, educate, inspire

✨Beef up the “entertaining” content

✨Make a plan for new follower connection - The new algorithms will actually organically drive more new traffic to your page, especially reels!

So there you have it. The world isn’t ending, but it sure felt like it at first! You’ve gotta love Instagram… they always keep us on our toes. At the end of the day, you can use the platform however you want to use it! Afterall, social media is only a piece of our business, it’s not the whole thing. Do you, do what you feel good with, and be open to expanding when you’re ready.

What are your thoughts on these changes? Let me know at [email protected]