If you’re exhausted from chasing quick wins, constantly “staying consistent,” or feeling like your income resets every single month, this episode is going to feel like a deep exhale.

Today, we’re breaking down the difference between making money and keeping money—and why sustainability is the real strategy behind those 10K–30K months you want.

This episode is especially for you if you’re a mom building a service-based business and you’re tired of the pressure, the noise, and the endless “high vibe hustle” advice. Your business wasn’t meant to be a scramble for the next client—it was meant to support your life, your family, and your long-term stability.

Inside, we talk about:

* Why quick-win culture keeps women stuck in burnout

* How to build a business that lasts—even when buyer habits shift

* The moment I realized I couldn’t sustain the 10K months I had created

* Why “wealth” is actually calm, steady, and rooted in intentional systems

* The exact foundations you need to create a spacious, sustainable six-figure business

* The difference between chasing trends and building a legacy your kids can depend on

If you’ve been craving a business that feels like a soft landing instead of a sprint, this conversation is going to speak straight to your soul.

→ Join Soft Mama CEO — the program for women who want structure, sustainability, and strategy that actually supports motherhood, not competes with it. Apply & book your free consultation to see if it’s a fit.https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=post

→ Join The Second Shift (Free Telegram Community) — where we talk money, confidence, and motherhood without the hustle.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in

If you’ve ever stared at your screen trying to write the perfect caption or overanalyzed your content strategy wondering why no one’s buying… this episode is for you.

We’re talking about why your content isn’t converting — and spoiler: it’s not because you need a better hook or a new formula. It’s because you’ve stripped the human out of your message.

Inside this episode, you’ll learn:

* Why focusing on formulas and frameworks kills your connection and magnetism

* How to bring your story, conviction, and client results back into your content

* What your audience actually cares about when deciding to hire you

* The mindset shift that helps you stop second-guessing and start selling with confidence

By the end, you’ll know exactly how to create content that feels like you — and actually gets clients to say, “I need her.”

🫶 Mentioned in this episode:

→ Join Soft Mama CEO — the mastermind for moms ready to hit $10K months, stack sales, and step into their highest self in business.https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=post

→ Join The Second Shift (Free Telegram Community) — where we talk money, confidence, and motherhood without the hustle.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in

Let’s be honest — you probably didn’t start your business to post about pizza toppings. But here’s the thing: that’s exactly the kind of content that gets people talking.

In this week’s episode, I’m sharing how a random Threads post about Hawaiian pizza sparked dozens of DMs, started conversations with new potential clients, and gave my engagement a serious boost — all without a single “business tip” in sight.

We’ll break down:

* The real reason silly, non-business content helps you sell more

* How to use “polarizing” opinions to create connection points

* The strategy behind turning engagement into real conversations

* Why your personal brand is built on who you are — not just what you do

* How to start showing up as a whole person, not just a business owner

If you’ve been wondering why your content feels flat or why no one’s replying to your stories — this one’s for you. Get ready to have a little fun, shake up your strategy, and see what happens when you stop taking content so seriously.

➡️ Apply to join Soft Mama CEO: wildlycreativestudio.com/soft-mama-ceo — the mastermind for moms ready to build six-figure businesses that actually support motherhood.

➡️ Join The Second Shift (free community): Join here on Telegram — connect with ambitious moms building six-figure businesses after bedtime.

➡️ Follow Alicia on Instagram: @AliciaCrociTag me in your stories and let me know: pineapple on pizza — yes or no? 🍍

Hey brunch bestie — today, we’re diving into one of the most common mistakes I see women make when they start their business… and it’s the exact reason they struggle to reach 5K, 8K, or 10K+ months.

It’s not the algorithm.It’s not your offer.It’s not even your strategy.

It’s that you don’t truly know your ideal client.

And before you scroll past this thinking, “yeah, yeah, I’ve done my ICA work,” — hang with me. Because I’m not talking about surface-level demographics like age, niche, or job title. I’m talking about the deep psychographics that make your person stop mid-scroll and say, “how is she in my head right now?”

In this episode, I’m breaking down:

The unsexy (but crucial) step most women skip in their business

Why knowing your ideal client goes way beyond demographics

How to write content that attracts leads to you — no chasing required

The truth about pain point marketing and how to use it ethically

How understanding your client starts with understanding yourself

Because when you know who you’re speaking to, what they’re thinking, and what keeps them up at night, your content, offers, and sales conversations completely shift.

If you’re ready to stop guessing, call in aligned clients, and finally create that six-figure foundation — it’s time to join Soft Mama CEO. This 12-month mastermind is designed to help you build the strategy, mindset, and energetics for a sustainable business that supports your life (not runs it).

👉 DM me on Instagram @AliciaCroci or click the link in the show notes to apply.

Because only 11% of women are hitting six figures today — and it’s time we change that.

🔗 Resources & Links:

→ Apply to join Soft Mama CEO Mastermind→ Follow me on Instagram: @AliciaCroci→ Share this episode on stories and tag me if it resonated

This week, I’m sharing a really personal episode — one that’s close to my heart as both a mom and a business owner.

When I tell people I’m a “two-under-two” mom, most assume my second baby was an accident. But if you know me, you know I plan everything. The truth is, postpartum with my first was one of the hardest things I’ve ever experienced. I honestly didn’t know if I could do it all again — the sleepless nights, the solo parenting while running a business, all of it.

But the moment that changed everything was when I saw my firstborn trying to play with a picture of another child on his toy bin. That’s when I knew in my heart that he needed a sibling — and that if I wanted both motherhood and business to feel good, I had to do things differently.

I made the decision to build my business around my life instead of trying to fit my life into my business. That meant changing everything — from when I take calls to how I support clients. I stopped trying to cram work into nap times and started working Saturday through Monday, with Mondays as my main call days. It’s when my husband is home and I have the most support with the kids.

I also shifted to supporting my clients primarily through Telegram instead of relying on back-to-back calls. That change alone gave me so much freedom — freedom to be present, flexible, and less stressed.

But honestly? The biggest shift wasn’t logistical. It was identity work. I had to fully accept that I’m both a mom and a business owner. For a long time, I felt like a fraud preaching “build a business around your life” when mine wasn’t truly supporting me. I was still holding onto what felt safe.

I had to let go of that version of me and start acting like the woman I knew I wanted to be — the one who runs a six-figure business while being the mom she always dreamed of being. That meant diving deep into mindset work, shadow work, and healing from the trauma of my first postpartum experience.

These shifts didn’t happen overnight. They stretched me. They forced me to ask for help and let others support me. But once I did, everything clicked. I finally built a business that gives me time freedom, financial freedom, and most importantly — peace.

That’s what I now help other moms do inside Soft Mama CEO, my 12-month mastermind for moms who are ready to build a six-figure business while working 20 hours or less. Because as moms, we can’t follow the traditional business model anymore. We have to build in a way that actually supports our life.

If you’re ready to finally do that — to stop hustling through nap times and start creating a business that gives you both freedom and fulfillment — you can apply for Soft Mama CEO through the link in the show notes or message me on Instagram (@aliciacroci).

You already stepped outside the traditional path by starting your business. Now it’s time to take it one step further — and build it your way.

Just remember: you get to decide how your life gets to be.

I’ll see you next week on Business & Brunch.

Resources & Links

→ Apply for Soft Mama CEO: https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=podcast

→ Connect with me on Instagram: @aliciacroci

→ Check out all my free resources: https://wildlycreativestudio.myflodesk.com/linkinbio

If you’ve ever ignored your intuition, said “yes” out of fear or scarcity, and found yourself in a chaotic situation you knew wasn’t aligned—this one’s for you.

I’m sharing what it looks like to navigate client chaos, financial stress, and business uncertainty with calm, faith, and mindset tools that actually work. From EFT tapping and journaling to slow mornings with coffee and coloring books, this is your reminder that peace and healing are always available—even in the middle of a breakdown.

This episode is for the woman who’s:

* Feeling overwhelmed or burned out

* Ready to let go of what’s no longer aligned

* Craving a slower, softer, more intentional life and business

We’ll talk about:

* How to handle stressful client situations without spiraling

* Listening to your intuition and releasing fear-based decisions

* The difference between the old you and the healed you

* How slow living, mindset work, and soft healing help you stay grounded

* What it really means to go all in on your dream life and brand

Episode Highlights

* “If you see the red flags, don’t let scarcity and fear control your actions.”

* “The healed version of me doesn’t panic—she breathes, regulates, and releases.”

* “What if you went all in? What if your life gets better?”

* “Slow living isn’t about doing less—it’s about being more present.”

→ Grab the Slow Living Reset eBook (10-Day Guide) — Only $22Rediscover peace, presence, and purpose with my 69-page guide to soft healing and intentional living. You’ll get journal prompts, daily rituals, and a full 10-day reset plan I personally use.

👉 Get your copy here: https://shop.beacons.ai/aliciacroci/aea86f34-4363-4f8d-ab11-c0313fd6c952

Let’s Connect: If this episode gave you that “aha moment,” screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

https://t.me/+_WyAqSL1dLplZmVh

Hey brunch bestie — welcome back to Business & Brunch! ☕️

 Today, I’m breaking down lead magnets that actually work — not the kind that just collect dust in inboxes. I’m talking about strategic, authority-building, client-attracting magnets that grow your list with people who are ready to buy.

In This Episode, I’m Sharing:

• Why lead magnets matter and how they help you grow faster
• 5 high-converting lead magnet types that actually lead to sales
• Fresh, creative ideas tailored to done-for-you service providers
• How to make every download move people closer to working with you

Brunch Bestie Homework:

Pick one of these ideas and build it out this week. Don’t overthink it — go with the one that aligns with what you’re already selling.

If you’re inside Simple Business Builder, the Lead Magnet Library and plug-and-play templates are already waiting for you.

And if you’re not in yet? Come join us — we’re building businesses that sell and scale without the burnout.

🔗 Resources & Links:

Get the 10 Bonus Lead Magnet Ideas for DFY Service Providers List mentioned in this episode: https://wildlycreativestudio.myflodesk.com/10-lead-magnets

→ Join Simple Business Builder: Build your brand, structure your offers, and create lead magnets that actually convert.

https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

 → Explore my free resources: https://wildlycreativestudio.myflodesk.com/linkinbio

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

https://t.me/+_WyAqSL1dLplZmVh

In this episode, we’re talking about why clarity in your messaging is the #1 factor in making consistent sales as a done-for-you service provider.

You don’t need more content, more features, or more bonuses — you need a message that makes people immediately say: “Yes, that’s what I need.”

Here’s what you’ll hear inside today’s episode:

• The power of simplicity in selling your services
• 3 signs your messaging is confusing potential clients
• A client story: how one VA went from ghosted calls to 3 new clients in a month by shifting her messaging
• A brunch prompt to help you check if your bio and content are clear enough
• A simple action step to start clarifying your message today

Brunch Prompt: Could a stranger look at your bio or last post and instantly know what you do — and who it’s for?

Clarity sells. Confusion repels.

Mentioned in This Episode: Simple Business Builder — help you simplify your brand, your offers, and your strategy so selling gets easier.

https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

https://t.me/+_WyAqSL1dLplZmVh

Do you really need a complicated 12-email sequence, four upsells, and a webinar replay to book clients? Nope.

This week on Business & Brunch, we’re breaking down how to create a simple, strategic sales funnel as a service provider — one that actually works without feeling sleazy or overwhelming.

Funnels don’t have to be scary. They’re simply a path that turns lurkers into leads, and leads into clients. In this episode, I’ll show you:

• The three must-have parts of every funnel (and which one most service providers skip)
• A super simple funnel example for done-for-you providers (designers, VAs, SMMs, etc.)
• How to figure out where your funnel is incomplete so you can finally start converting
• The exact questions to ask yourself to map out your funnel this week

If people are finding you but not buying, your funnel probably isn’t broken — it’s just unclear. This episode will help you clean it up and make it work.

Mentioned in This Episode: Simple Business Builder — where I help you build your offer suite, position yourself as the go-to in your niche, and create backend systems (like funnels!) that actually work.

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio
 

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

https://t.me/+_WyAqSL1dLplZmVh

If your business feels scattered, your offers are probably the reason. Most done-for-you service providers fall into the trap of creating too many random offers, custom-quoting every client, and unintentionally confusing their audience.

In this episode of Business & Brunch, we’re talking about how to build an intentional offer suite that’s simple, strategic, and actually scalable. You’ll learn how to stop reinventing the wheel every time a new lead comes your way — and instead, create a clear client journey that works for you and your clients.

Here’s what we cover:

• Why your offer suite isn’t just a list of services — it’s a journey
• The 3 types of offers you really need (and nothing more)
• How to make your offers easier to sell, upsell, and down-sell
• A real-world example of a simple offer suite for a social media manager
• Questions to ask when auditing your current offers

By the end, you’ll know how to streamline your offers so clients instantly understand how to work with you — and so you stop running yourself ragged trying to do it all.

Brunch Prompt:
What’s your main offer? Does your audience actually know that’s your zone of genius — or are you giving them too many doors to walk through?

Mentioned in This Episode: Simple Business Builder — where I help you build your offer suite & position yourself as the go-to in your niche. 

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio
 

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!

https://www.instagram.com/aliciacroci/

🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio

FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️

https://t.me/+_WyAqSL1dLplZmVh