I spent decades in the ad game and during that time, I shopped hundreds of competitors for my clientele. It was an eye opening experience on many levels. One of the big surprises was how my clientele viewed the process, which was very counterproductive. In this episode, I break down the process of shopping your competition by using real world examples. I talk the importance of going into this process with the right mindset, and conclude with a tangible 5 point process to get you started.