Creativity sells, and that's exactly why Gary doesn't believe that the arts should stick in their lane. Business has so much to learn from the creatives – and vice versa – and he has brought his passion for music, comedy and production in his business life to great effect. So to has this week's guest, Maria Brito, who left behind her career as a Harvard-graduate lawyer to forge a new path in art consultancy. She now helps some of the biggest names in showbusiness, and the fanciest firms on Wall Street, use art to inspire and empower them in their personal lives and business operations. Maria has recently published her best-selling book, entitled "How Creativity Rules the World".