Entrepreneur Conundrum

Business Development Secrets for Agency Owners


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Henry DeVries is a business book ghostwriter and the publisher at Indie Books International, the author of 20 marketing books, and a senior staff writer with the California Business Journal. Over the last 15 years he has ghostwritten, co-authored, edited, and published more than 200 business books, including his international bestseller from McGraw Hill, How to Close a Deal Like Warren Buffett. He also trains business leaders on how to persuade with a story.

 

Key Discussion Themes:

• Why 85% of Henry's business comes from referrals, and what he stopped chasing to get there

• The top of the magnificent seven: small-scale seminars, how-to speeches, a weekly newsletter with 2,500 subscribers

• Generosity as a business development strategy, and why being interesting to less people works better than being interesting to everyone

• How to get a quality business book done in 90 days, plus the perfection, belief, and comparison traps that stall authors

• Building a business that runs without you, from the E-Myth lesson to 36 monographs to bringing partners into a family business

 

Listener Takeaway:

Give the helpful information away generously and charge for the specifics, and be willing to serve a narrower group than feels comfortable. Then build the people and the systems so the work keeps running when you step back, which is what turns a busy practice into something that lasts.

 

Connect with Henry:

Website: https://www.indiebooksintl.com

Persuade With a Story: https://www.persuadewithastory.com

LinkedIn: http://www.linkedin.com/in/henryjdevries

Muck Rack: https://muckrack.com/henry-devries

 

Listener Offer from Henry:

Henry is comping Entrepreneur Conundrum listeners into his book kickoff class, normally $365, which walks through the seven questions to answer before you write or promote a book. He is also offering a free half-hour strategy call, no selling. Email him and mention this show.

 

About the Host:

Entrepreneur Conundrum is hosted by Virginia Purnell - founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.

Work with Virginia: https://www.distinctdigitalmarketing.com

LinkedIn: https://www.linkedin.com/in/virginiapurnell

 

Listen to the Full Episode:

https://entrepreneurconundrum.com/henrydevries

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Entrepreneur ConundrumBy Virginia Purnell

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