How can you select and set up the best business or trading name? In celebration of the United Nations MSMEs (Micro, Small, and Medium Enterprises) Day, I dedicate this lecture to Global Self-Education Platform Youth Summer Series.
Dr. Kafayat provides insight into getting started, setting up, and moving forward.
Exemplifying with real-life business cases, she explains descriptive names and highlights how to choose a perfect business or trading name.
She emphasizes that if your business name is your brand then make it accessible and memorable.