Contributor(s): James Watt | BrewDog has been built in an unconventional way, borne out of boredom with conventional lagers and a desire to enjoy great craft beer. Their business philosophy will be outlined in five key themes, underpinned in the new book Business for Punks. In this lecture, James will go into detail. In 2007, James Watt (@BrewDogJames) and best friend Martin Dickie set up one tiny brewery with one very big mission: to revolutionize the beer industry in the UK and completely redefine British beer-drinking culture. Now smashing records and growing faster than ever, James’ and indeed BrewDog’s mission remains the same, to make other people as passionate about great craft beer as they are. Marta Costas is Director of Grantfair and has a decade of experience helping companies in the Technology, Media and Telecoms (TMT) sector connect with public sector organisations, navigating complex regulatory structures, raising funding for innovative projects and helping to shape public policy. Marta is Chair of LEAG, the LSE Entrepreneur-Alumni Group having graduated from LSE with an MSc in European Social Policy in 2007.