It’s only two little letters, but for many, no is such a scary word we hold ourselves back from saying it when we really should. Especially when we are afraid saying no means missing out on a big opportunity. An opportunity that would have catapulted us to success, or that will never come again. Most of the time that simply isn’t true. More importantly, it’s the saying yes to everything that holds us back from success which is why we must commit to mastering the beautiful no.