BUSINESS - Have we lost our way? is a collaboration between Vanessa Hall in Australia and Chris Steely in the US, who shared an observation and concern for the business world and the way in which leaders were navigating the current and impending challenges in a way that builds trust and accountability.

BUSINESS is an acronym that Vanessa created: Be

Unique

Serving the

Interests

Needs, and

Expectations of

Stakeholders

Sustainably

This is Chapter 2: UNIQUE, exploring what it means to be unique in business, determining your USP, and what can happen to trust when you are 'too unique'!