Brian touches on various books and examples to help get you mind going to discover you companies "Hero's Journey."

Books Mentioned today

The Hero's Journey - by Joseph Campbell

Expert Secrets, by Russell Brunson

Building a Story Brand - by Donald Miller

https://www.youtube.com/watch?v=B4-_DYvMmEk

Transcription

The business hero's journey.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about the hero's journey and how it applies to business.

What is the hero's journey, the hero's journey is a concept that was really made popular by a guy named Joseph Campbell.

He wrote a handful of books, including one called, The Hero's Journey. And you find out more about that you can also watch the old PBS interview that Bill Moyers did with him, which is an interview slash documentary, because, they show a whole bunch of the things that he's talking about as he's talking about them.

What Joseph Campbell talks about, is that in all mythology, regardless of what country it comes from, regardless of what culture or how long ago it was, every form of mythology eventually goes back to a very simple structure, and a number of different stereotypes that that end up coming out.

But its goal goes to a story structure, he calls the hero's journey, which is all about a hero starting along a process, having guides to help him beginning in one spot and ending up in a better spot, and going through all this conflict in order to get there and meeting up with all these interesting characters along the way.

And that every myth out there, and I know I'm not doing it justice, just by explaining it, but if you understand the hero's journey, that's the simplest way to understand it is through the original Star Wars trilogy, with Luke Skywalker going through the hero's journey.

That's a great way to do it and it's one that he used over and over again, and that what's funny is that the Star Wars story was based on Joseph Campbell's ideas, and how and applying it to a space opera.

And so how does that apply back to business, though?

Well, there's been a lot of people a lot smarter than me that have already taken these ideas and apply them back to business. And if you understand that, when it comes to human psychology, and it comes to ideas that are kind of ingrained and built into our brain somewhere, that it doesn't, it really doesn't matter.

Whether it's art or anything else, it comes back into business, because business is about psychology, it's about explaining something to a human, and you got to go through the brain material to get there.

Then one of the best ways to do it is via story, especially if the hero is the person who you're talking to the potential customer or the potential client.

One of the I've got two really good sources for this that I'm going to recommend. And I've recommended these before, this is expert secrets by Russell Brunson.

The entire book is basically about the hero's journey, and something that he calls the Epiphany Bridge, which is the point at which the hero was going through and has an epiphany, and then decides to do something in a different way.

He talks about he actually got lots of little stick drawings here where he shows that hero going from one point and going through conflict and eventually ending up there in desire and that all business can be explained this way.