We detail the need for travel agents despite the ease of online booking. We explain how agents simplify the complex task of travel planning by taking charge of researching and comparing options for flights, car rentals, hotels, restaurants, tours and activities. It highlights that agents offer expertise and access to insider information to ensure a better experience for the traveler. In summary, we argue that travel agents provide significant value by alleviating information overload and ensuring appropriate bookings and seamless experiences.

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