Today's episode is with Alex Armstrong and if you own a business this is a MUST listen. Alex breaks down some serious golden nuggets in regards to retention and the mindset around selling that can help transform your business.

Alex is a retention consultant for fitness businesses and talks about the problem that he personally faced of working/training 8-10 hours per day only to feel completely empty at the end of the day with no energy for personal life or working "on" the business.

The question becomes not how can we get someone in the door, but how can we get someone in who will want to stay for four years?