Thoughts on Psychology, and how to communicate with your ideal prospects.

https://www.youtube.com/watch?v=Evc5ZzsZxg4

Transcription

Business is about psychology.

Hi I'm Brian Pombo welcome back to Brian J. Pombo Live.

To come in a little closer here, we'll talk a little bit about psychology because I think I'm going to use books as a great example of this because that's where you can really get down deep when it comes to the psychology of business.

Because what is business other than you offering something in exchange for money in most cases, and trying to convince the other person that they need it?

What you've got more than they need the money that's in their pocket, or the potential money that they had, can have in their pocket.

And so that's psychology, that's behavioral psychology for the most part. And it doesn't matter whether you're doing one on one sales, or whether you're talking widespread marketing, or you're talking long-term PR, it's all the same thing.

It's all about human psychology because our brains don't work if they work predictably.

But not until you look back far enough, you step far enough away, then you can see the predictability of human beings that we are we're extremely predictable, but we're predictable and how unpredictable we are. We're predictable in how non-logical we are and how emotional we are. That's where our predictability comes in.

And people will talk about it enough in overall society and in business, you have to understand that at some point, or you have to have someone on your team that understands that. Otherwise, you're always going to be shooting in the wrong place and offering stuff that people just don't want.

For me, that all starts out in the one-on-one relationship.

So they say even about marketing, that what marketing is, is its salesmanship and print it, so to speak.

It's salesmanship. Salesmanship in terms of a one on one relationship, except stretched out to the masses, okay, whether that be print or video or audio or what have you. So, I like going back to some of the classics. This is one of my favorites, I'm going to use books as an example because these books kind of hit on a lot of these major issues and these are all excellent books for this.

Okay, this one talks about selling it's how I raised myself from failure to success in selling by Frank batcher. Okay, really good book.

I've talked about this one in the past you can see mine has a roof you see there, yellowed and drawn in and highlighted and everything I can go back at any time and flip to a random page and read something go, oh my gosh, I forgot how good this book is. Every time. Every time I come back to it, I'm gone.

Wow, so much wisdom in such a simple title and you think it's just about sales. It's not about sales is about humans.

This is about how to communicate with other human beings.

I don't care whether you're selling anything or not. This book should be required reading for everybody. Honestly, you should read it at least once. And look at how it affects your life. Because no matter what you're doing, you need to be able to communicate with other people if you want a better life.

Now, if you're in business, that is what you're in, and I don't care.

I know you think that you are in the window tinting business, or that you are in the dog food business, you're in the people business,