Business – Jay Izso

In this episode of A New Direction with Coach Jay Izso I have a powerful conversation that could change the way you experience every moment of your life and your business. My guest, Greg Bennick, speaker, humanitarian, and author of the inspiring new book Reclaim the Moment: 7 Strategies to Build a Better Now, joins me to share how to stop letting life and your business slip by and instead start living it with intention.

Greg has spent years speaking around the world about resilience, meaning, and transformation. In Reclaim the Moment, he offers seven practical strategies that help you take back control of your time, your focus, build your business team, and ultimately your joy. Whether you feel stuck in the past, overwhelmed in the present, or anxious about the future, Greg’s insights will guide you toward living and doing your business more fully and with greater purpose.

This is not just another interview about self-help or business theory. Greg brings raw stories, proven strategies, and a deeply human perspective that will challenge you to shift from being passive in your own life to becoming active, intentional, and engaged. These are tools you can start applying immediately—in your relationships, your business, your career, your personal goals, and your mindset.

Tune in for practical wisdom, heartfelt stories, and a fresh outlook on how to reclaim the moment and build a better now. And if you can’t catch us live, make sure to listen later to the replay—you won’t want to miss this conversation that could spark the change you’ve been waiting for. You and your business will be grateful you did!

Greg Bennick’s book, “Reclaim the Moment: 7 Strategies to Build a Better Now“, is a fun and insightful read.  Greg, takes stories from his life that are both filled with humor and meaning.  He also uses research to support his ideas, taking them from theory to reality.

The fact about this book is really going to build a better you and a better business.  Greg’s 7 Strategies may be some things you have heard before, but he expands on them in a unique and insightful way.  These 7 strategies, if you follow his prescription will take you and your business from ordinary to extraordinary.

I found two of them especially important when dealing in my own business that I could use work to develop.  The first is “Laughter”.  In the world of business where everything is so serious, we don’t take the time to laugh in our places of employment. And yes there is room for it! The benefits of laughter are both physiological and psychological, and desperately needed in a way too serious world.

The second was the Reverberation Effect.  The whole idea that we can start with an idea, and then connect with others, and rather than it losing steam we actually can amplify it.

This book is a real winner.  It is clever, insightful, and fun.

Get your copy of Reclaim the Moment by Clicking Here.

Please thank the sponsors of A New Direction:

Linda Craft Team, Realtors, for more than 40 years they have created relationships that last a lifetime.

That is why when it comes to real estate, they are known as the “legends of customer service”.

They know that your home is personal.  It is part of your legacy of life.  And they want to get to know you so that they can sell your home in the way it should be sold, and help you buy the home to start your next chapter of life.  Why not click on over to www.LindaCraft.com

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And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy!

Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned?

I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success.

Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time.

Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion.

It’s time to step into your greatness. Are you ready to power up your mindset, resilience, business, and life? Let’s get to work. Visit coachingmavericks.com to learn more and take the first step toward the life you deserve.

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial.

I use Audible and I love it!  I believe you will too.

Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

The post 7 Strategies to Build a Better Life and Business appeared first on Jay Izso.

As I am writing this, I had just finished talking to an entrepreneur/business owner who said, “I’ve got too much on me… And only I can do it.”

So often, the very thing that they created for freedom from having to work for someone else becomes the very thing the imprisons you.

Because you have become the very center of your business, everything revolves around you. It’s all about you. And when that happens, you don’t have a business to sell, because it can’t run without you.

You come to realize that you don’t run your business, it runs you. You are no longer working on the business because you’re working in it.

There must be an answer to grow and be able to expand your business without being so dependent on you.

And that is where Best-selling author and U.S. Marine Richard Walsh comes in on this episode of A New Direction for Part 2 of “Escape from Owner’s Prison”.

Richard Walsh book “Escape the Owner’s Prison” is a no nonsense read that gets right to the point of practical guidance to help you have a business that does not feel like a prison from the rest of your life.

Escape the Owner’s Prison is straight talk about hiring, firing, marketing, and more.  However, the point of the book is being able to create the margins you need to be successful in business and have a life.

The book takes you through stages of growth and what you need to know to at every stage, so that you don’t lose yourself in the prison of your own business.

Great book!  Get your copy by clicking Escape the Owner’s Prison.

If you are a small business and want to reach out to Richard Walsh, go to Sharpen the Spear Coaching

Thank you to A New Direction sponsors:

EPIC Physical Therapy.  Whether you are injured from work, play, or you simply want to feel better about yourself and get better freedom of movement.

EPIC physical therapy has the latest state-of-the-art technology and equipment, coupled with a certified staff to help you achieve your physical goals and get you back to where you want to be and give you a direction where you should be going.

When you really want EPIC relief, EPIC recovery, and EPIC results look no further than the people I use and trust EPIC Physical Therapy.  www.EPICpt.com

Linda Craft Team, Realtors no matter where you live in the world, Linda Craft team can help you find the best professional in your area to help you sell or buy your next home.

While most real estate professionals belong to a nationally affiliated company where they are obligated to use the people in their company’s network.

The Linda Craft Team are privately owned and operated.  That means they can find the absolute best professional from ANY company to ensure you get the best service.

Located in the Raleigh Research Triangle Park of North Carolina…they are indeed legendary when it comes to service.  Learn more by going to Linda Craft Team, Realtors, www.LindaCraft.com

Hey…do me a favor and please tell your friends to subscribe to A New Direction on their favorite podcast platform and give us a 5 star rating we are so grateful when you do!

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

Maybe your wondering, “Why should I hire you as a coach”.  Well here are some things others have said about me as their coach.

As a mindset coach, author, and speaker, I am passionate about empowering individuals and organizations to reach their full potential. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success.

On my TV show, radio show, and podcast “New Direction,” I explore innovative ideas and strategies that inspire growth and transformation. My work is grounded in the belief that with the right mindset, anything is possible.

What I Offer:

What are the Benefits for YOU?

Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso.

I look forward to talking with you!

Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30 day trial.

I use Audible and I love it!  I believe you will to.

Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post Does Your Business Feel Like a Prison? appeared first on Jay Izso.

Craig Cooke’s book: “Business Kung Fu: Modern Strategy, Ancient Truth, Your Success” is a fascinating read.

Craig Cooke takes his experience in martial arts and makes a clear connection between Kung Fu and Business.

The biggest connection is that like learning Kung Fu when you start a business you are going to be doing things that you don’t want to do.  And you will spend hours doing it.

One of the biggest eye opening parts of Business Kung Fu is how Craig takes the classic Chinese 5 Element Theory and relates it to the 5 fundamental elements of business and entrepreneurship.

Those being, Passion, Discipline, Expertise, Confidence and Faith and then back to Passion again.

The book is a very fast read, but the mindset lessons are powerful and are needed in today’s fast paced business world.

Also, look out for Preparing to Fight.  Like in Kung Fu, you have to train to be in a fight, and the truth is you have to prepare to be in a fight in business as well.

Please say thank you to the sponsors of A New Direction:

EPIC Physical Therapy, the therapists of those who just want to move and feel better, or post surgery, or overcoming an injury, or young athletes to professional athletes.

EPIC PT has the bleeding edge equipment to help you achieve your physical goals, and the certified staff to ensure you are getting the latest treatment, individualized and customized to you!

They recognize that your needs and goals are unique so they want to make sure the program they put together is as unique as you are.

So if you are ready for EPIC relief, EPIC recover, and EPIC results, contact the professionals at EPIC Physical Therapy… www.EPICpt.com

Linda Craft Team, Realtors, for more than 39 years they have been helping people with their home buying and selling needs around the world.

Their customers call them the “Legends of Customer Service”…why?

Because Linda Craft and her team believe that the relationship is the most important part of the home buying and selling process.

Because after all your home is about your memories not the bricks and mortar.  Learn more by going to www.LindaCraft.com

Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

I am a business and life coach that specializes in helping people improve their performance in their business and life and help them become more successful in all aspects of their life.

You may have thought about a coach, but you just were not sure if a coach is for you.  That’s a great question to ask, and I would encourage you to call me and least chat about it.

My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

Also Book readers do you use Audible to listen to your books?  I do and I love it.  Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND

The post Business Kung Fu – 5 Elements that Will Change Your Business appeared first on Jay Izso.

Have you ever seen a “Barnstormer”? Those women and men who fly the planes at amazing speeds doing amazing stunts. Some of you may shake your head and say, “not me”. Others of you get excited about it and can understand the thrill. The truth is Barnstorming is like like owning your own business. Your business moves at aafast pace,  it experiences the twists and turns, and at times it can make your stomach turn inside out.  In Barnstorming, like your business, the risks are always there, but you choose to run your business anyway. In essence, you are a barnstormer. In this episode of A New Direction pilot and coach Harlan Hammack gets us back to the fundamentals of business so that we can launch, run, and grow your business in the midst of all the risk and twists and turns.

Harlan Hammack‘s book, “Barnstorming: A Pilot’s Guide to Growing Your Business” is a quick read filled with psychological and practical knowledge that is fundamental to any business regardless of the stage.  In between the chapters Harlan Hammack introduces us to some of the Barnstormers that took the imaginations of the minds of those watching and applies them to these practical principles.  From Networking to Growing your employees Barnstorming is one of those books that just gives us the uncommon, by giving us some common sense principles we can grow to new heights by.

Please reach out to our sponsors and LIKE their social media pages as their financial contributions help keep A New Direction on the air and bring us great guests.

EPIC Physical Therapy is the physical therapists I go to whether it was post surgery, nagging injury, or I just cannot perform at the athletic level I want to.  They have the bleeding edge equipment and the certified staff to customize a treatment program specifically for you, your needs and wants, that helps you reach goals you desire to attain.  When you are ready for EPIC relief, EPIC recovery, and EPIC results, you need to click on over to EPIC Physical Therapy…www.EPICpt.com

Linda Craft & Team, Realtors for 35 years their clients and friends have said when it comes to real estate and going the extra mile and providing a world class experience, they are have “legendary customer service”.  Locally owned, and independent of the national brands, they have literally helped people all over the world by finding the best real estate professional in your area.  So before you sell or buy your home, start with the “legends” at Linda Craft & Team, Realtors…you can learn more by going to www.LindaCraft.com

The post Fundamentals to Take Your Business to New Heights appeared first on Jay Izso.

When it comes to learning about business there is a great deal to be said about getting a solid college education.  And yes an MBA helps when it comes to learning about business, but perhaps the greatest lessons are learned after school is out, the school of the real world begins.  Rael Bricker is originally from Johannesburg, South Africa, but lives in Perth Australia.  He has a Master’s Degree in Engineering and MBA but that is not what makes Rael Bricker‘s story so amazing.  What makes Rael’s story so compelling is that he became a serial entrepreneur who decided to “Dive In” to one business adventure after another and achieved great success in all he did.  We are fortunate to have him on this episode of A New Direction.

Rael Bricker‘s book is entitled “Dive In: Lessons Learnt Since Business School“.  It is truly an autobiography of his life of work and all the wisdom he accumulated along the way.  From how to find marketing niches without much money, to creating a highly successful mortgage company that has a culture of fun and yet professional.  As you listen to the show you will find something that will resonate with you that you can do.  And perhaps the greatest lesson of all is…just “DIVE IN!”

Please thank our sponsors of A New Direction by going to their social media pages liking them and following them.

Epic Physical Therapy, whether recovering from an injury, just want to move better, or are an elite athlete.  Get Your EPIC relief, EPIC recovery and EPIC Results by going to www.EPICpt.com

Linda Craft and Team, Realtors for 35 years their clients call them the “legends of customer service”  find out why Linda Craft and her team are the memory makers when it comes to real estate.  No matter where you live they can help you…go to www.LindaCraft.com

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Whether you are a solopreneur, entrepreneur, start-up, B2B, B2C, small business, corporation, profit or non-profit we all should have a desire to see your organization operate at it’s highest level.  There are three critical parts to every organization, culture, people, and leadership.  And if any one of those areas are week or off track so is the entire organization.  Thankfully former CEO of Cintas Corporation Robert Kohlhepp joins us in this episode of  A New Direction to help you steer your organization in A New Direction.

Robert’ Kohlhepp’s book “Building a Better Organization” is the essential toolbox for every organization.  The book covers everything from hiring the right people, making decisions, how to retain your best people, setting a mission statement that really permeates the entire organization, advancing leaders, treating your people as true partners in your business and so much more!  If you are looking to build a high performance organization, then you must get your copy of “Build A Better Organization: How Effective Leadership and Strong Culture Can Create a High-Performance.”

Please Thank the sponsors of A New Direction for their financial support!

EPIC Physical Therapy is the physical therapists I go to whether it was post surgery, nagging injury, or I just cannot perform at the athletic level I want to.  They have the bleeding edge equipment and the certified staff to customize a treatment program specifically for you, your needs and wants, that helps you reach goals you desire to attain.  When you are ready for EPIC relief, EPIC recovery, and EPIC results, you need to click on over to EPIC Physical Therapy…www.EPICpt.com

Linda Craft & Team, Realtors for 35 years their clients and friends have said when it comes to real estate and going the extra mile and providing a world class experience, they are have “legendary customer service”.  Locally owned, and independent of the national brands, they have literally helped people all over the world by finding the best real estate professional in your area.  So before you sell or buy your home, start with the “legends” at Linda Craft & Team, Realtors…you can learn more by going to www.LindaCraft.com

Do you feel a little stuck in your business or your life.  Perhaps you are experiencing some rejection and are having problems getting motivated to make the next call.  Maybe you just feel a like you just cannot get tot eh next level?  That’s where Coaching Mavericks can help you.  We specialize in helping people get unstuck from where they are not so they can achieve at the highest level.  When you are ready to get back up and move forward to greater success contact Coaching Mavericks.  www.coachingmavericks.com

The post Building a High Performance Organization – Robert Kohlhepp – Fmr CEO Cintas appeared first on Jay Izso.

Owning your own business is exciting.  However, when you choose to own your own business you are responsible to make the decisions.  And this is where business mistakes happen…in the decision making process.  It has been said that in the game of golf that the one thing a professional golfer does that an amateur does not do, is they know how to avoid the mistakes.  This of course makes them more successful.  If you could avoid the business mistakes that so many business owners and entrepreneurs make what do you think your chances of success would be.  Certainly greater.  Fortunately for us Patrick Burke who has worked with more the 200 entrepreneurs and companies is going to help you avoid “The 10 Biggest Business Mistakes” joins us on this episode of A New Direction.

Patrick Burke’s book is a no nonsense, get directly to the point book that looks at what his experience has shown him as the most common and crushing business mistakes.  In “The 10 Biggest Business Mistakes…And How to Avoid Them” Patrick takes through the journey of first exploring the right kind of business for you.  It asks the all important question are you trying to fit in the business or does the business fit you?  He takes us through partnerships, the power of branding, when to sell or not to sell, hiring the right team, culture and more!  “The 10 Biggest Business Mistakes” is a book filled with wisdom that you for sure will want to apply to your business immediately!

Please! Please! Please!  Reach out to the sponsors of A New Direction and just send a note of thanks for their financial support!

EPIC Physical Therapy.  Whether you are injured from work, play, or you simply want to feel better about yourself and get better freedom of movement.  EPIC physical therapy has the latest state of the art technology and equipment, coupled with a certified staff to help you achieve your physical goals and get you back to where you want to be and give you a direction where you should be going.  When you really want EPIC relief, EPIC recovery, and EPIC results look no further than the people I use and trust EPIC Physical Therapy.  www.EPICpt.com

Linda Craft & Team, Realtors no matter where you live in the world, Linda Craft and her team can help you find the best professional in your area to help you sell or buy your next home.  While most real estate professionals belong to a nationally affiliated company where they are obligated to use the people in their company’s network.  Linda Craft and her team are privately owned and operated.  That means they can find the absolute best professional from ANY company to ensure you get the best service. Located in the Raleigh Research Triangle Park of North Carolina…they are indeed legendary when it comes to service.  Learn more  by going to Linda Craft & Team, Realtors  www.LindaCraft.com

The post Avoiding The 10 Biggest Business Mistakes – Patrick Burke appeared first on Jay Izso.

https://coachemwayup.com/about-the-authors/lynn-guerin/When it comes to undefeated teams and national championships none were more dominant than UCLA coached by John Wooden.  Considered by coaches to be the greatest coach ever John Wooden left a legacy of excellence and success.  There was no doubt that his teams were the best.  He played a team game even though he had superstars.  No one person was ever bigger than John Wooden’s entire team.  It was that level of excellence that is legendary.     When you hear the word “excellence’ does that describe your business?  What about success?  John Wooden would tell you that excellence and success are both a journey.  But how can you get your business there?  Well fortunately for us Lynn Guerin who journeyed with Coach Wooden the last 20 years of his life is on this episode of A New Direction to help us.

The John Wooden Way for Organizational Excellence is based on Lynn Guerin‘s book entitled “Coach ‘Em Way Up!“.  It is a close examination on how you can be a better leader, a better teacher, a better coach, a better human being and how it applies to your organization and business.  The Organizational Excellence pyramid closely resembles John Woolen’s Pyramid of personal excellence.  There is no doubt that this book will have a positive effects on you, your business and/or organizational and the people in it.  I highly recommend checking out and reading  “Coach ‘Em Way Up!”

Please reach out to our sponsors by supporting their pages and let them know you heard them on A New Direction!

EPIC Physical Therapy.  Whether you just need some guidance to get in better shape, you have an injury or recent surgery, or you are an elite athlete getting yourself back into the game, the certified experts coupled with the latest start of the art equipment will help you get you where you want to be.  EPIC relief.  EPIC recovery.  EPIC results.  That is EPIC Physical Therapy.  Head on over to www.EPICpt.com and learn more!

and

Linda Craft & Team, REALTORS, for 35 years they have helped thousands of people all over the world when it comes to buying and selling real estate.  Completely locally owned and unaffiliated Linda and her expert team can help you find the best expert in real estate regardless of what company they work for.  Just one more reason why for 35 years they have been known as the “legends of customer service”.  Give them a call!  Click on over to www.LindaCraft.com

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There are so many philosophies when it comes to business.  However, when science gets involved and the numbers start demonstrating that that in reality just a few primary components leads to success that’s a game changer.  We have all heard of Soft Soap, but did you know that the reality is that liquid soup was patented in the 1800’s, but it wasn’t until 1980 that it was finally being used.  So by now the patent had run out.  What do you do to keep other people from entering the liquid soap market or at the very least make it difficult for them?  Well what Minnetonka (owner’s of Soft Soap) did was since they could stop other companies from producing liquid soap, they would just buy all the pumps for the soap in the world!  Yes, in the world!  So if you are someone else you have a ton of liquid soap, but there are no pumps…that is what Dr. William Putsis refers to as “The Stick” – That strategic control point that gives you a market advantage and ultimately leads to more profits.

In this episode of A New Direction, Dr. William Putsis, one of the nations leading economists, and best selling author of “The Carrot and The Stick: Leveraging Strategic Control for Growth” takes through the power of have a strategic control point (“the Stick”) and understanding the power of employing incentives to both suppliers and customers in your business ecosystem.  Does it all sound a bit overwhelming?  Don’t let it, Dr. Putsis provides example after example to help you understand how to apply these principles to your business so that you can create leverage in your market and obtain greater profits.  The Carrot and the Stick not only a powerful read, it will be one of the best investments you can make for your business.

Please thank our sponsors for their financial and public support of A New Direction:

EPIC Physical Therapy:  When you want EPIC relief, EPIC recovery, and EPIC Results!  Head on over to EPIC pt… www.EPICpt.com

Linda Craft & Team, Realtors they are the memory makers and preservationists.  Their clients call their Customer Service Legendary.  Head on over to Linda Craft & Team…www.LindaCraft.com

The post Finding a Business Strategic Control Point that Leads to More Profit – The Carrot and the Stick – William Putsis appeared first on Jay Izso.