Andy Whitehouse is chief executive and managing partner of Copperfield Advisory. The New York-based consulting firm serves clients in sectors including insurance, capital markets, health systems and philanthropy. Prior to founding Copperfield in 2017, Andy served as the chief communications officer for IBM, Willis Towers Watson, and McKinsey & Company. He has also served as a government policymaker in the UK and has led teams in the Prime Minister’s Social Exclusion Unit and the Department of Health. In this in-depth conversation, he outlines the challenges faced by government while trying to improve the life chances of disadvantaged groups, discusses the importance of business leaders’ contributions to public life, and evaluates the value of reputation to brands who want to make a positive impact on their communities.