James Ingram and Benoit Lagarde are the chief executive and co-founder, respectively, of visual content creation company Splashlight. With a shared vision for creative intelligence, they have formed LiiV, a company that invests in and builds strategic and cutting edge organisations that sit at the intersection of technology, creativity and human science. They recently acquired Telmar, which provides strategic targeting and media planning to advertisers, agencies and data suppliers globally. In this in-depth conversation, they discuss the gap in the market for technology that can understand human emotions, argue that leaders need to be advised on using data responsibly, and explain why digital anthropologists are needed to help understand “digital villages”.