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Scott Gerber is chief executive of Community.co and managing partner of BrandNext. Founded in 2012, the company builds and manages professional networks for senior-level executives and has founded a variety of groups including Forbes Councils and the Fast Company Executive Board. Also an author, he has written multiple books - his most recent, ‘Superconnector’ explores the new category of tradespeople and how they’re networking in a digital age. In this in-depth conversation, Scott reflects on his business journey so far - founding Community.co and the many mistakes made and lessons learnt along the way; shares insight into his motivation to be an entrepreneur and encouragement for young people following in his footsteps; and delves into what’s next for him the company - to expand beyond media organisations, and aspirations to branch out of North America, and go global.
By New ThinkingScott Gerber is chief executive of Community.co and managing partner of BrandNext. Founded in 2012, the company builds and manages professional networks for senior-level executives and has founded a variety of groups including Forbes Councils and the Fast Company Executive Board. Also an author, he has written multiple books - his most recent, ‘Superconnector’ explores the new category of tradespeople and how they’re networking in a digital age. In this in-depth conversation, Scott reflects on his business journey so far - founding Community.co and the many mistakes made and lessons learnt along the way; shares insight into his motivation to be an entrepreneur and encouragement for young people following in his footsteps; and delves into what’s next for him the company - to expand beyond media organisations, and aspirations to branch out of North America, and go global.