Spiraling Up — Marketing For Professional Services

Business Leaders That CARE (Why Authenticity Always Wins)


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In this episode, the Hinge team explores whether the gap between thriving and struggling marketing leaders can really be traced back to four letters: C.A.R.E.

Leadership strategist and bestselling author Jonathan Eldridge joins us to put his CARE framework to the test in a series of high-stakes, real-world scenarios—from boardroom imposter syndrome to marketing team meltdowns and social media crises.

Along the way, we unpack:

  • Why executives don’t want perfection—they want truth
  • How small, everyday behaviors quietly signal (or sabotage) leadership
  • What adaptability looks like when budgets get cut and teams fracture
  • How to lead with enthusiasm and influence, even in uncertainty

If you’ve ever felt the pressure to be flawless, the fear of not having all the answers, or the weight of leading through chaos—this episode will challenge you to rethink what strong leadership really means.

Because in the moments that matter most, the question isn’t whether you’re perfect.

It’s whether you CARE.

Connect with Jonathan on LinkedIn, and check out his website.

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