Bret Voelkel is the founder of Air Ride Technologies, which later rebranded as Ridetech, and was eventually acquired by Fox Factory in 2019. Now in his retirement, Bret owns four businesses, and shares the hard lessons and wisdom with entrepreneurs, and those aspiring to build a business. Through building and owning multiple companies, and going through the trials and tribulations that come with starting a business, Bret learned some difficult lessons along the way. He shares his advice and tips for maintaining relationships with your consumers, the significance of great branding, the necessity of outsourcing, what to expect when putting your business on the market, and much more. Key Highlights

• The lessons Brett has learned from the companies he worked for or built
• You are who you surround yourself with, and knowing this can change your life and your business
• One of Bret's first business lessons involving a lawsuit with another company
• Why a patent is just a marketing device
• How to grow and maintain being number one
• Bret's story of his 6 year old daughter creating his company logo
• Why you should outsource and why you can't afford not to
• Bret's advice to new business owners

For more information about this episode, visit: https://365driven.com/episode234/