Business-Level Strategy: Creating and Sustaining Competitive Advantages

Dr. James (Jamy) I. Schaap (pronounced “shop”) is a former Marine Corps Corporal and a Vietnam Veteran.Dr. Jamy, as he likes to be called, is based in Reno, Nevada. He has over 25 years of international business management experience in the areas of leadership, strategic planning, negotiating, accounting and finance, forecasting and budgeting, corporate training, operations, and marketing. Sixteen years of those years were spent working for a market-leading foreign multinational firm in its industry. He is also a management consultant specializing in the strategic management field, having worked, at one time, for the largest consulting firm in Northern Nevada. Besides, he is a former Certified Professional Consultant to Management (CPCM) and a former Certified Business Counselor (CBC).Dr. Jamy is adept in business negotiating, writing, public speaking, facilitating, and developing the five-step strategic planning process, having spearheaded that process for a company that grew over 684% in seven years. He has written numerous business plans, training manuals, and policies and procedures. He has also published over 20 articles in peer-reviewed journals, specifically in the business field. Jonathan Breiter is a Lecturer Level II, Professor of Business. He teaches entrepreneurship, marketing and management. A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business working for Wendy’s Old Fashioned Hamburgers, General Mills (Yoplait Yogurt) and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley and Parker Bros.) He transitioned to Hasbro after working on their advertising for 3 years. At Hasbro he launched Barney and Elmo while also launching over 150 innovative, award-winning and patented products over a 5-year period as a SVP Marketing. His entrepreneurial spirit started upon leaving Hasbro to start his first consumer packaged goods company which he sold 3 years later to an international conglomerate. With the conglomerate, he discovered and helped launch the Teletubbies, Pokemon and SpongeBob Squarepants. Today, his greatest joy and interest is teaching

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Dr. James (Jamy) I. Schaap (pronounced “shop”) is a former Marine Corps Corporal and a Vietnam Veteran.Dr. Jamy, as he likes to be called, is based in Reno, Nevada. He has over 25 years of international business management experience in the areas of leadership, strategic planning, negotiating, accounting and finance, forecasting and budgeting, corporate training, operations, and marketing. Sixteen years of those years were spent working for a market-leading foreign multinational firm in its industry. He is also a management consultant specializing in the strategic management field, having worked, at one time, for the largest consulting firm in Northern Nevada. Besides, he is a former Certified Professional Consultant to Management (CPCM) and a former Certified Business Counselor (CBC).Dr. Jamy is adept in business negotiating, writing, public speaking, facilitating, and developing the five-step strategic planning process, having spearheaded that process for a company that grew over 684% in seven years. He has written numerous business plans, training manuals, and policies and procedures. He has also published over 20 articles in peer-reviewed journals, specifically in the business field.Jonathan Breiter is a Lecturer Level II, Professor of Business. He teaches entrepreneurship, marketing and management. A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business working for Wendy’s Old Fashioned Hamburgers, General Mills (Yoplait Yogurt) and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley and Parker Bros.) He transitioned to Hasbro after working on their advertising for 3 years. At Hasbro he launched Barney and Elmo while also launching over 150 innovative, award-winning and patented products over a 5-year period as a SVP Marketing. His entrepreneurial spirit started upon leaving Hasbro to start his first consumer packaged goods company which he sold 3 years later to an international conglomerate. With the conglomerate, he discovered and helped launch the Teletubbies, Pokemon and SpongeBob Squarepants. Today, his greatest joy and interest is teaching

Dr. James (Jamy) I. Schaap (pronounced “shop”) is a former Marine Corps Corporal and a Vietnam Veteran.Dr. Jamy, as he likes to be called, is based in Reno, Nevada. He has over 25 years of international business management experience in the areas of leadership, strategic planning, negotiating, accounting and finance, forecasting and budgeting, corporate training, operations, and marketing. Sixteen years of those years were spent working for a market-leading foreign multinational firm in its industry. He is also a management consultant specializing in the strategic management field, having worked, at one time, for the largest consulting firm in Northern Nevada. Besides, he is a former Certified Professional Consultant to Management (CPCM) and a former Certified Business Counselor (CBC).Dr. Jamy is adept in business negotiating, writing, public speaking, facilitating, and developing the five-step strategic planning process, having spearheaded that process for a company that grew over 684% in seven years. He has written numerous business plans, training manuals, and policies and procedures. He has also published over 20 articles in peer-reviewed journals, specifically in the business field. Jonathan Breiter is a Lecturer Level II, Professor of Business. He teaches entrepreneurship, marketing and management. A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business working for Wendy’s Old Fashioned Hamburgers, General Mills (Yoplait Yogurt) and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley and Parker Bros.) He transitioned to Hasbro after working on their advertising for 3 years. At Hasbro he launched Barney and Elmo while also launching over 150 innovative, award-winning and patented products over a 5-year period as a SVP Marketing. His entrepreneurial spirit started upon leaving Hasbro to start his first consumer packaged goods company which he sold 3 years later to an international conglomerate. With the conglomerate, he discovered and helped launch the Teletubbies, Pokemon and SpongeBob Squarepants. Today, his greatest joy and interest is teaching

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Business-Level Strategy: Creating and Sustaining Competitive Advantages

Business-Level Strategy: Creating and Sustaining Competitive Advantages