Business Like a Mother

Most networking groups connect you by what you do. Renegade Motherhood connects you by who the hell you are. And this episode is where I show you one way we do it.

Renegade DNA is a diagnostic tool I built specifically for women in business with five profiles that go way deeper than your job title, "I help" statement or your niche. We walk through all five: the Firecracker, the Magnet, the Powerhouse, the Anchor, and the Architect. Each one has a superpower and what I call an inner asshole - ie: the specific way that you get in your way. I also talk about how we use this inside Renegade Motherhood to make networking feel less like a transaction and more like finding your people.

Also, there's a 80's era Care Bears reference.

You should listen if:

• You've been trying to build a business using someone else's strategy or advice and wondering why it doesn't feel right — this might be why

• You've always networked by what you do and it always feels kind of gross, awkward or boring AF

• You want to know your Renegade DNA before you walk into your next networking situation or make the next decision with your business.

Take the Renegade DNA quiz before or after listening — you'll get more out of the episode if you know your profile: meetjenmorris.com/quiz

This solo episode gets personal and takes you behind the scenes. I share some things going on in my life that forced me to take a hard look at what I was building, what I was doing it for, and what had to change.

I pull back the curtain to give you a look into my summer diving into my superpowers, examining my offers, and on what I needed to strip away to make room for what I'm really here to do. I went deep on my membership data (not my natural love language), made a decision I'd been dancing around, and communicated it to 50 members with full transparency.

This episode is for you if you're sitting on a decision you're afraid to make because you think changing your mind means you failed. Short answer: It doesn't. It means you're paying attention.

You should listen if:

• You've been adding more and more to an offer trying to justify the price, and it's starting to feel like it's more than you want to deliver

• You're in a moment of wanting to pivot or simplify something in your business but you're worried about what your existing clients or audience will think

• You need someone to tell you out loud that you are allowed to change your mind, even when something is technically working

Head to renegademotherhood.com to explore the new Mixer experience - just $29 a month.

Casey Lightbody spent two decades in marketing — corporate, agency, the whole circus — before burning it all down at her desk one afternoon and asking herself what the point was. She rebuilt from scratch as The Quiet Collective, and what she built it on wasn't social media or funnels or ads. It was relationships.

She's an introvert, a self-proclaimed boy mum, and someone who believes hard that partnership-based marketing is the oldest and most effective growth strategy in business...and the one most people completely ignore because it's not visible enough to screenshot.

In this episode she walks through her Quiet Conquer Code framework for building a real partnership strategy:

how to find the right partners

what to offer when you have a tiny audience

why referrals are actually at the bottom of the partnership funnel

and how to build what she calls a "pinging strategy" that turns small threads of connection into a sturdy rope over time.

She also shares the story of the summit that brought in 4,000 people and made zero sales — and what she learned from it.

We get into the AI trust dilution problem, why women turn their businesses into charities before they become profitable, and what a 15-minute time audit revealed about how she was actually spending her week.

You should listen if:

• You've hosted an event, a summit, or a collaboration and walked away wondering why it didn't convert — Casey explains exactly why that happens and how to fix it

• You're an introvert who keeps being told to go live every day and you're starting to hate your business because of it

• You've never thought about partnership marketing as a real growth strategy, or you have but you don't think you have a big enough audience to make it worth anyone's time (she busts that myth hard — she had Amy Porterfield as her first keynote with about 100 people on her list)

GRAB CASEY'S FREE GUIDE:

13 Timeless Yet Overlooked Marketing Strategies to Consistently Generate High Quality Leads and Stabilize Revenue (All Without Posting Daily or Hoping the Algorithm's in a Good Mood)

Get it HERE.

SPECIAL OFFER FOR PODCAST LISTENERS

Not another 7am networking event full of dudes in polos or a coaching community that doesn’t take the mental load of motherhood into account. Renegade Motherhood is the membership community for moms in business who are done building alone — coaching, networking, visibility opportunities, referrals and friendships with women who are burning down the status quo one business at a time. 

Use code LIKEAMOTHER to save $50 on your first month or annual membership. 

Learn more and join at: www.renegademotherhood.com/membership

New episodes every Thursday. If you love the show, leave a five-star review and share it with a fellow renegade who needs to hear it.

Joanne Homestead is an email copywriter, copy coach, and storyteller who helps entrepreneurs write emails people actually want to open. She's a former teacher, a mom of two and someone who burned out repeatedly before she figured out she didn't have to keep repeating the cycle.

In this episode we talk about what it actually means to write in your authentic voice - not the buzzword version, the real version - and why so many moms in business end up sounding like someone else entirely. Joanne shares her CAKE approach, her Sticky Cat method for never running out of things to say, and why your best email topics are probably already sitting right in front of you.

You should listen if:

• You sit down to write an email and it comes out sounding like corporate speak or someone you follow online and not like you at all

• You feel like you've said everything there is to say and you're running out of ideas

• You want a practical framework for writing emails that actually build relationships, not just clicks

Joanne's free quiz will help you find the exact missing pieces keeping you from better email conversions. Take it here. 

SPECIAL OFFER FOR PODCAST LISTENERS

Not another 7am networking event full of dudes in polos or a coaching community that doesn’t take the mental load of motherhood into account. Renegade Motherhood is the membership community for moms in business who are done building alone — coaching, networking, visibility opportunities, referrals and friendships with women who are burning down the status quo one business at a time. 

Use code LIKEAMOTHER to save $50 on your first month or annual membership. 

Learn more and join at: www.renegademotherhood.com/membership

Quick heads up: this one is not for younger ears. Save it for your headphones or listen after bedtime.

I took my nine-year-old and her cousin to Spencer's this week expecting lava lamps and ironic t-shirts. What I found was something very, very different. And once I stopped laughing, I realized there was actually a business lesson in there.

Turns out Spencer's didn't lose the plot. They found it and committed harder. And that's exactly what I've been working on with my business this summer.

You should listen if:

• You stepped foot in a shopping mall in the 90s and want a trip down memory lane
• You've ever felt like your brand is the "nice" version of you and you're not sure how much longer you can keep it up
• You want a funny story that also happens to be excellent business advice
• You're in the middle of a rebrand or a pivot and you need permission to just go all the way with it

New episodes every Thursday. If this made you laugh or think — send it to a fellow renegade who needs to hear it.

Does your business feel completely devoid of its most important element...you?

In this solo episode I explore branding - whether it's sticky, whether it's memorable, and whether it has enough of an edge that some people love it while others can't stand it.

And yes, Ace of Base is involved. You'll see why.

You should listen if:

• Your content is getting crickets and you suspect it's because it could belong to anyone

• You've been playing it safe with your brand voice and you know something is off but can't quite name it

• You want permission to be more you and less palatable — even if that means some people groan the second you start talking

Also, I'm opening up free coaching spots on the show. If you've got a story you're telling yourself that's keeping you stuck, or you just need some fresh eyes on your business, apply HERE and we'll work through it live.

New episodes every Thursday. If this resonated, leave a five-star review and share it with a fellow renegade who needs to hea

New episodes every Thursday. And if this got you thinking, send me an email at [email protected] and tell me more. I'd love to hear from you.

This episode contains discussion of pregnancy loss, infertility, and a health crisis. If you are struggling, please reach out to a licensed therapist or mental health professional.

Ebonee Slater never wanted kids. Then she met her husband at 35, lost a pregnancy, and spent the next eight years and eight rounds of IVF to have her daughter Blessing at 43. She also built a multimillion dollar real estate firm, survived being laid off from a Big Four consulting executive role while on her first maternity leave, and burned out so hard it put her in the hospital.

What came out of all of it is FounderPay — a system that helps mom entrepreneurs build a business they can reliably bet on, starting with actually paying themselves.

In this episode we get into the layoff that lit the fire, the burnout that forced a reset, her P.A.I.D. framework for getting off the revenue roller coaster in 90 minutes, why paying herself literally saved her marriage, and what she wants every exhausted underpaid mom in business to know right now.

You should listen if:

• You're running a business but have never written yourself a consistent paycheck and you know it's a problem

• You've been laid off, pushed out, or just done with corporate and you're figuring out what's next

• You want to hear someone who has been through it all and come out the other side still building, still fighting, still unapologetic

Take Ebonee's free FounderPay Gap Diagnostic — five questions, one honest reflection of whether your business feels dependable enough to support your life, and the right next step from there: https://founderpay.co/#diagnostic

I'm also opening up free coaching spots on the show. If you've got a story you're telling yourself that's keeping you stuck, or you just need some fresh eyes on your business, apply HERE and we'll work through it live.

New episodes every Thursday. If this resonated, leave a five-star review and share it with a fellow renegade who needs to hear it.

This episode airs on my actual birthday, and I used the occasion to do some real reflecting. I get into what I want to carry into my 45th year and what I'm ready to leave behind (mostly the scarcity and the fictional stories I keep telling myself), plus a flower crown I made with my daughter that taught me something I didn't expect about creativity, identity, and the labels we put on ourselves without thinking twice.

You should listen if:

• You've ever said "I'm just not a ___ person" about something you've barely given a real chance

• You're heading into the second half of the year and thinking about what to build, what to drop, and what story you've been stuck in

• You want a reminder that figuring it out as you go is the actual job, not a sign you're behind

Also, I'm opening up free coaching spots on the show. If you've got a story you're telling yourself that's keeping you stuck, or you just need some fresh eyes on your business, apply HERE and we'll work through it live.

New episodes every Thursday. If this resonated, leave a five-star review and share it with a fellow renegade who needs to hear it.

Marisa Lonic is a certified life and business coach, keynote speaker, author, and the founder of Mama Work It. After 15 years in corporate leadership and four kids, she built a whole framework around the thing moms say every single day: I don't have time. Spoiler: you do. You're just approaching it wrong.

In this episode we get into her concept of time momagement — why traditional time management fails moms, how she wrote a book three nights a week for 30 minutes at a time while still working full time with three kids, the scarcity mindset around time that keeps us stuck, and her mantra for multitasking that actually makes sense for real life.

If you're currently working a full-time job or career and quietly building something on the side, this one's especially for you. Plus: what it looks like to involve your partner and your kids in the business you're building, and why putting yourself at the bottom of the to-do list is the thing that makes everything else harder.

You should listen if:

• You're still working full time and quietly thinking about an exit strategy, even if it's years away

• You have been telling yourself you'll start the thing when you have more time, and more time keeps not appearing

• You are building a business alongside a demanding day job and you need a realistic framework, not a fantasy one

Wanna get some free business and visibility coaching from me?

If you're stuck on something in your business and want to work through it with me on the Business Like a Mother show, click HERE to fill out a short form and tell me what's going on.

I'll pick a few to coach and air it on the show because we aren't meant to do business or motherhood alone.

Find Marisa: 

Free Habit Accountability Resource

Mama Work It podcast 

Instagram: www.instagram.com/letmamaworkit

Linkedin: www.linkedin.com/in/marisalonic 

Join the community for moms in business ready to get visible, connected and paid. Learn more.

Trigger warning: this episode contains a brief mention of mass shooting and gun violence, as well as discussion of postpartum depression and mental health. If you are struggling, please reach out to a licensed therapist or mental health professional. 

Resource: https://988lifeline.org/

Brooke Jean left a successful corporate career because it was quietly killing her — drinking, eating, and spending just to cope with a life that looked like the American dream from the outside. She became a therapist and coach, built the Unperfected brand after a postpartum depression diagnosis showed her just how much the expectation on modern mothers had exploded, and has spent the last six years helping women stop performing who they think they're supposed to be and start creating from their actual truth.

This conversation goes deep. We talk about the political moment we're in and why women building businesses right now is a radical act, where perfectionism actually comes from (it's a protective part, not a personality flaw), why the story you're afraid to tell is usually the most powerful thing about you, and what it means to stay sturdy and heart-open when everything feels like it's on fire. My 5-year-old makes a special guest appearance halfway through and we just kept going. I didn't even edit it out because it's exactly what Business Like a Mother is all about.

You should listen if:

• You've been carrying a story you're afraid to tell and you're starting to wonder if that story is actually your superpower

• You're trying to build something real in 2026 while the world feels like it's actively asking women to shrink

• You want the clinical framework behind perfectionism, not just the "just be yourself" pep talk

New episodes every Thursday. If this resonated — leave a five-star review and share it with a fellow renegade who needs to hear it.

Find Brooke: 

www.liveunperfected.com 

https://www.brookejeanllc.com/the-unperfected-pod

@brookejeanunperfected on Instagram and TikTok 

Explore Renegade Motherhood, the community for moms in business ready to get visible, connected and paid on their terms. 

www.Renegademotherhood.com