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Business & Love: Its Complicated
Business & Love: Its Complicated
“Business” & “Love” are two concepts which generally do not pair with each other in normal circumstances. However, I think they are intertwined with each other in very much of a philosophical sense. In today’s world, people or customers buy what they love. The real competition is not for the money of the customer, it is for the emotional connect and hearts. Hence, organisations and executives should make sure to strike a chord with the emotional part of the sales pitch. Today’s reality is, Customers buy with their hearts, logic follows later.
This statement reverberates so much with my personal experience. If I re-look at my shoppings of non-essential items in last couple of years, many items were bought because of the firsthand attraction to them. It could be a piece of electronic (which might be lying in my cupboard unused) or piece of garment or even footwear.
Kevin Roberts (CEO of Saatchi & Saatchi) in one of his best-selling books quoted “In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.”
So, Business is all about love
Success comes with treating people with love
Market leadership comes with selling with love and compassion
Let customers love you .. adore you…
Love has an important part to play in the business developments and transactions. However, “The problem with love is that it’s not for sale,”. The only way to get love is to be lovable. It’s very irritating if you have a lot of money. You would like to think you could write a check: I’ll buy a million dollars’ worth of love. But it does not work that way. The more you give love away, the more you get.”
Love is one of the most powerful emotions a human being can feel, and yet, we still live in an individualistic society. We forge ahead with our business ventures and strategically plan our career paths in hopes of finding fame and fortune. We feel we have finally arrived at the top when we’re able to vacation twice a year to exotic islands and drop a European luxury car (or two) in the garage. We dream about having all these things, love be damned. We forget that these things are worthless if you don’t find love of family, friends and colleagues.
So, what can you do !!
In summary, Love cannot be bought it needs to be earned over a period of time and protected like a treasure. Once Love for customers, employees and vendors is established. The other metrics like growth, sales, revenues, profits, and presence will automatically soar through the roof.
Nihit M
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By Nihit MohanBusiness & Love: Its Complicated
“Business” & “Love” are two concepts which generally do not pair with each other in normal circumstances. However, I think they are intertwined with each other in very much of a philosophical sense. In today’s world, people or customers buy what they love. The real competition is not for the money of the customer, it is for the emotional connect and hearts. Hence, organisations and executives should make sure to strike a chord with the emotional part of the sales pitch. Today’s reality is, Customers buy with their hearts, logic follows later.
This statement reverberates so much with my personal experience. If I re-look at my shoppings of non-essential items in last couple of years, many items were bought because of the firsthand attraction to them. It could be a piece of electronic (which might be lying in my cupboard unused) or piece of garment or even footwear.
Kevin Roberts (CEO of Saatchi & Saatchi) in one of his best-selling books quoted “In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.”
So, Business is all about love
Success comes with treating people with love
Market leadership comes with selling with love and compassion
Let customers love you .. adore you…
Love has an important part to play in the business developments and transactions. However, “The problem with love is that it’s not for sale,”. The only way to get love is to be lovable. It’s very irritating if you have a lot of money. You would like to think you could write a check: I’ll buy a million dollars’ worth of love. But it does not work that way. The more you give love away, the more you get.”
Love is one of the most powerful emotions a human being can feel, and yet, we still live in an individualistic society. We forge ahead with our business ventures and strategically plan our career paths in hopes of finding fame and fortune. We feel we have finally arrived at the top when we’re able to vacation twice a year to exotic islands and drop a European luxury car (or two) in the garage. We dream about having all these things, love be damned. We forget that these things are worthless if you don’t find love of family, friends and colleagues.
So, what can you do !!
In summary, Love cannot be bought it needs to be earned over a period of time and protected like a treasure. Once Love for customers, employees and vendors is established. The other metrics like growth, sales, revenues, profits, and presence will automatically soar through the roof.
Nihit M