In this episode of Business Leaders we meet Vivian Rosenthal, serial entrepreneur, designer and founder of Snaps – the next generation marketing platform that creates emojis for the likes of McDonalds, Starbucks and L’Oreal. In this in-depth interview, she reveals why she never wanted to be a CEO nor identifies as a ‘Woman in Tech’; discusses the secrets to being a successful entrepreneur; how the fear of failing is both liberating and exciting and why it’s good to be nervous of technology, but never naive.