“If you think about how we go through our day…It’s not natural for someone to stop and switch over to email, or try to find the 1-800 number. We want to use messaging, that’s just the way we communicate.”

Join Spandana Bhattacharya and Cynthia Zhou on Wharton Tech Toks as they talk to Matt Idema, who was most recently VP of Business Messaging Group at Meta and was previously the Chief Operating Officer at WhatsApp. Matt is also a proud alumni and holds an MBA from the Wharton School. 

In this episode, Matt covers how leaders at Meta find business models, why he believes messaging is the future for business and his career development philosophy. Tune into this episode if you’re interested in learning more about commerce enablement, how to find product-market-fit and how to have a twenty-year-and-counting successful career in technology.