The Designated Designer

Business Ownin’ Besties ✦ What Year One Really Looked Like


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My first ever guest episode is here!! And it’s a Stankin' Good one.
I brought on my high school bestie turned fellow business owner, Shelby Berger, to unpack the beautifully chaotic mess that is Year One of running your own thing. From the highest highs to the “wait what the hell are we doing?” moments, we’re spilling it all.

We also dive deep into what it was like to brand her business together—what worked, what didn’t, and why knowing yourself and your business is crucial before hiring a designer (ask us how we know 👀).

If you’re in your first year, headed into it, or just love a good behind-the-scenes convo on creativity, chaos, and clarity, this one is for you. 💫

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The Designated DesignerBy Jennifer Stank