Investing in Zero

Business resilience - paving the way for a more responsible future


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Peter Krull is chief executive and director of investments at Earth Equity Advisors. Founded in 2004, the company helps businesses align their investments with their values - with clients in 22 states, and over $150 million in assets. In 2018, Peter was nominated as one of the most influential financial advisors in America by Investopedia 100, and was also selected as a ‘40 under 40’ by the Savannah Business Report. In this conversation, Peter describes the difference between SRI and  ESG investing - and how a lack of clarity can lead to issues including the potential for greenwashing; shares evidence which shows how diverse companies perform better in these areas, by bringing a much-needed breadth of opinion to the table; and explains the significance of corporate resiliency, being able to adapt to an ever-changing world and look forward to the future. 


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Investing in ZeroBy Podcast Partners