“Sometimes as marketers, and I'll call myself out, are a little bit guilty of just going forward and it's business as usual. This is our persona. This is who we're serving. We're just going to keep doing it this way.

We've got to constantly check ourselves, optimize and then recheck ourselves.

Listen to that outside perspective, whether it's customers, partners, or analysts.

Just make sure we get a really good mix of those outside perspectives. Then stay on track, and make sure that we're putting out helpful content.”