What are your business numbers? How do you even find them? Phil talks about how to find your business numbers, like your break even point. We also talk about when should you expand, why you should focus your offerings, & several other business topics.  

🌸 See chapters/timestamps below for specific topic interests 🌸  

Where to find Phil: 

IG: https: https://www.instagram.com/cretewrxalaska/ 

Website: http://cretewrxalaska.com/  

Others Mentioned: 

Shawn Van Dyke: https://shawnvandyke.com/ &  @ShawnVanDykeChannel   

Trinic:  @TrinicLLC   

Blacktail Studio:  @BlacktailStudio    

(I may receive a commission if you purchase something from a link below)

 🎏 Items mentioned: 

XS 327 Concrete Sealer (High Gloss): https://amzn.to/3WSCiqK 

XS 327 Concrete Sealer (Semi Gloss): https://amzn.to/3Qq1mTt 

XS 327 Concrete Sealer (Matte): https://amzn.to/3CuYKhj 

The Practice by Seth Godin: https://amzn.to/3XfRnT9 

The Pumpkin Plan by Mike Michalowicz: https://amzn.to/3kSyfwi 

Profit First for Contractors by Shawn Van Dyke: https://amzn.to/3XXTRpG 

Profit First by Mike Michalowicz: https://amzn.to/3HAN6EF 

Trinic H 12 Sealer: https://bit.ly/3vpY3SP 

Omega Sealer: http://bit.ly/3kUKaKo 

Imer Mix 360 Plus: http://bit.ly/3HDOXbH  

🎏 Recommended Reading For Creatives: 

The War Of Art by Steven Pressfield: https://amzn.to/3VTaSQ0 

Show Your Work by Austin Kleon: https://amzn.to/3Qq0yxV 

Steal Like An Artist by Austin Kleon: https://amzn.to/3Zm46Wi 

The Practice by Seth Godin: https://amzn.to/3XfRnT9 

Tools of Titans by Tim Ferriss: https://amzn.to/3WU4ZDD 

Tribe of Mentors by Tim Ferriss: https://amzn.to/3QtIYJt 

The Productivity Project by Chris Bailey: https://amzn.to/3IslqCT  

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SawStop 52" 3 HP Table Saw - https://amzn.to/3k2sITq 

Festool TS 55 Track Saw - https://amzn.to/3XgKz7L 

Makita Cordless Track Saw W/Track - https://amzn.to/3Xf1Qye 

Kraft Hopper Gun - https://amzn.to/3VMecMY 

Wet Polisher - https://amzn.to/3Iv6KCQ 

Bostitch Pneumatic Stapler - https://amzn.to/3k1Wwjq 

Bostitch Nailer - https://amzn.to/3Gm8P1u 

Milwaukee Power Tools - https://amzn.to/3Xfmr58 

Dewalt Power Tools - https://amzn.to/3IzheBd 

Collomix Hand Mixer - https://amzn.to/3VRAIUK 

Collomix Double Hand Mixer - https://amzn.to/3iloKoK 

Imer Mix 120 Plus - https://amzn.to/3jZaQJ7  

Timestamps: 

0:00 Preview 0:17 Intro 1:00 Phil’s Story 5:31 Take the plunge on your passion? 9:55 Get good at the business side of things 16:04 Move your business to where the action is? 18:05 Don’t be squishy 22:13 Focus on a single material? 29:41 Get a picture 32:59 Know what you have to make to break even 46:54 Custom? 57:33 Our business strategy 59:39 The Alaska market 1:02:05 How Phil “finds” designers 1:07:40 Make the move to CEO or stay the maker? 1:08:35 Moving heavy stuff 1:10:35 Death by a thousand cuts 1:14:30 Tracking projects 1:30:04 Working in different conditions 1:37:47 When to expand 1:51:47 Small shop woes 2:01:00 Rock, Leather, Aged look 2:07:16 Random chit chat 2:11:33 Outro