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Title: Business Storytelling Guide

Subtitle: Creating Business Presentations Using Storytelling Techniques

Author: Luis Cubero

Narrator: Luis Cubero

Format: Unabridged

Length: 2 hrs and 32 mins

Language: English

Release date: 12-30-15

Publisher: Intracon North America

Ratings: 3.5 of 5 out of 7 votes

Genres: Business, Career Skills

Publisher's Summary:

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

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