Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. 

Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. 

It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."

In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics. 

You'll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.

Here's What You'll Discover in This Podcast Episode!

• The difference between strategy and tactics—and why mistaking the two can stall your progress.
• Nine strategy examples every business should consider (not just more social posts!).
• Common mistakes business owners make with tactics (and how to avoid spinning your wheels).
• Understanding how to connect your tactics to your big picture goals so every action counts.
• How AI can become your tactical sidekick without letting it drive your strategy.

✅ Your Next Step

Want help turning your business strategy into focused, consistent action?

Join Momentum Lab—my private community where you'll enjoy:

• A monthly productivity masterclass to help you stay on track
• Access to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigue

Whether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.

🎯 Join for free at MarisaShadrick.com/productivity

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!