Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. 

Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. 

It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."

In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics. 

You'll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.

Here's What You'll Discover in This Podcast Episode!

• The difference between strategy and tactics—and why mistaking the two can stall your progress.
• Nine strategy examples every business should consider (not just more social posts!).
• Common mistakes business owners make with tactics (and how to avoid spinning your wheels).
• Understanding how to connect your tactics to your big picture goals so every action counts.
• How AI can become your tactical sidekick without letting it drive your strategy.

✅ Your Next Step

Want help turning your business strategy into focused, consistent action?

Join Momentum Lab—my private community where you'll enjoy:

• A monthly productivity masterclass to help you stay on track
• Access to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigue

Whether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.

🎯 Join for free at MarisaShadrick.com/productivity

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!