Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues whilst keeping her mind on a tight leash!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Be Everywhere Online - 30 Day Challenge

Facebook Ads Policies

Own It! The Podcast on Radio Public

On the blogs

Entrepreneurial Thought Leaders: Heather Cairncross

Vzine 062 | You Bring The Magic

Vzine 061 | How To Be More Efficient

Own It! 175 | 30 Day Challenges

Own It! 174 | Tom Evans - How To Own Time

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So Welcome to the Vzine, and it's been quite an interesting week, I've had a real body blow to my business this week, and I'm gonna talk about that in the middle section so yeah I just wanted to just let you know what a glorious day it is here, I hope the weather's improving in England, and I'm looking to keep these beginning and end bits a bit short now because I wanted to keep these videos under 10 minutes so they can get on to Linkedin as well.

My whole family got together without me this week. It was quite a quite a tug on the old heartstrings, I can tell you. They Facetimed me from my nephew Spud's 21st birthday celebration so they were all having a great time together in Brighton and it's at these times  you just have to really remember why you're doing what you're doing, why you're living where you're living, and the fact that you can go and see your loved ones anytime. It's not that by living in a different country that you're exiled and you can't go back, in fact I'm going back within the next four weeks, so I'm really looking forward to that.

Let's get on with the show, shall we?

Okay, so I said I was gonna tell you about the body blow that my businesses had this week, I'm right smack bang in the middle of my 30 Day Challenge, "How to be a everywhere online" and it's going really well.

I've got about 70 to 80 people going through that at the moment, and one day this week I recorded the segment where I was showing people how to set up their own Facebook ad campaigns, to boost their video content that they've just created and now I've got to say that they're making some great video content too, I'm really proud of them.

Anyway next day I open my own ad account, and find it's been disabled!

Facebook had suddenly taken an objection to me after a whole year of perfect advertising. And not only that, they have said, "This ad is disapproved", they've closed my account.

Well, I'm not taking that for an answer because apparently you can get your accounts undisabled if you don't argue with them, that's the main thing, and then you go and try and find out what's wrong.

Now there were two or three things that could be wrong. I had an exit pop, which was a Messenger exit pop so I thought it would be okay, and I thought exit pops were okay but I'm still not sure if they are or not, and I'm living in a different country most of the time so my payment method is housed in a different country than the one I currently reside in, and that could be a problem.

The main problems turned out to be though, they don't like my business model anymore.

Now we all know what this is about, it's basically Facebook trying to free up some more space for advertisers, so they're making swinging cuts on people whose business model or adverts might be a little bit borderline for them.

I keep very very up to date with their Facebook terms and conditions of advertising you can imagine that, but what I hadn't done was looked at my website recently and one of the two things they don't like, was very evident on my website.

One was that I was making time-bound claims, because I was saying "Be everywhere online in under 20 minutes a week." Now while that is actually factually true, because if you outsource most of it you can just take 20 minut...