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The most dangerous assumption in business is believing tomorrow will look exactly like today. In "Business Tips 2: Cognitive Bias," we deconstruct the psychological trap that tells you your current market, your current revenue, and your current strategies will remain relevant forever. Change is the only constant. As a Different Breed, you must train your brain to anticipate disruption rather than get comfortable in the present. If you don't audit your cognitive biases, the market will audit them for you.

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