Cathy talks with Kim Bates, Chief Futurist at Faith Popcorn's BrainReserve about how marketing is changing and how marketers will need to reach consumers via robots in the near future. Kim is one of the first people to coin the term Business To Robot To Consumer (B2R2C). Cathy and Kim also discuss a Forbes article they wrote in partnership where they explore what a society focused on immunity and protection of the physical body, mind, spirit, & environment could look like. Are we entering a new era of prophylactic culture?