This episode, we're joined by Jereme Ragsdale, owner of Sign Design in Lubbock, Texas. Jeremy started his company in 2002 after being let go on a Friday — and was knocking on doors by Monday. Over 23 years later, he's built one of West Texas's most trusted full-service sign and design companies, with a team that's been with him for decades. From vehicle wraps and building signs to becoming the mini ad agency for small businesses all across the region, Jeremy's story is one of grit, craft, and small-town pride done right.